Gone are the days when business used to rely on printed materials, banners and billboards to market their products. Those days only saw to the favor of big businesses who have large marketing and advertising budgets.

These days, any business any where can market their brand and reach thousands of customers, provided they have access to internet. Thanks to Digital.

What is Digital Marketing?

Digital marketing is the use of digital technologies to promote or market products and services to consumers and businesses. This can include techniques such as search engine optimization, social media marketing, and email marketing. Digital marketing allows businesses to reach a larger audience than they would be able to, using traditional marketing methods.

Digital marketing is the use of digital technologies to promote and connect with customers. It has become an essential tool for businesses looking to reach and engage with their target audience in the modern world.

One of the key advantages of digital marketing is its ability to reach a global audience. With the internet, businesses can now reach customers from all over the world, allowing them to expand their customer base and increase their revenue.

Another advantage of digital marketing is its ability to target specific audiences and this is why businesses are taking their marketing activities to digital platforms.

Through the use of tools like Google AdWords and social media advertising, businesses can target their marketing efforts towards specific demographics, interests, and locations. This allows for a more personalized and effective marketing strategy.

Digital marketing also allows for real-time tracking and analysis of results. With the use of analytics tools, businesses can track the success of their marketing campaigns and make data-driven decisions to improve their strategies.

Some of the most common forms of digital marketing include search engine optimization (SEO), content marketing, social media marketing, email marketing, and pay-per-click (PPC) advertising. By implementing a combination of these strategies, businesses can create a comprehensive digital marketing plan that helps them connect with their customers and grow their business.

However, it’s important to note that digital marketing is constantly evolving. As new technologies and platforms emerge, businesses need to stay up-to-date and adapt their strategies to remain competitive.

Overall, digital marketing has become an indispensable tool for businesses looking to reach and engage with their customers in the digital age. By implementing effective digital marketing strategies, businesses can expand their customer base, increase their revenue, and stay ahead of the competition.

How to become a Digital Marketer

There are several steps you can take to become a digital marketer. Here are some suggestions:


      1. Earn a bachelor’s degree or equivalent certificate through short online courses, in a field related to Digital marketing, advertising, or communications. This can provide you with a strong foundation in the principles and practices of marketing, as well as an understanding of the latest trends and technologies in the field.

      1. Gain experience through internships or entry-level jobs in marketing or advertising. This can provide you with hands-on experience and help you develop the skills and knowledge needed to succeed in the field.

      1. Develop a strong understanding of digital marketing tools and techniques. This can include learning about SEO, social media marketing, email marketing, and other forms of digital advertising.

      1. Consider earning a digital marketing certification. There are several organizations that offer digital marketing certifications, which can provide you with a formal recognition of your expertise and help you stand out to potential employers.

      1. Network with other professionals in the field. This can help you learn from others, make connections, and stay up-to-date on the latest trends and opportunities in the industry.

    Overall, becoming a digital marketer requires a combination of education, experience, and ongoing learning. By following these steps, you can develop the skills and knowledge needed to succeed in this exciting and rapidly-growing field.

    What are the roles of a Digital Marketer?

    The roles of a digital marketer can vary depending on the specific needs and goals of the business or organization they are working for. However, some common roles of a digital marketer may include:


        1. Developing and implementing digital marketing strategies: This involves working with the business or organization to identify their target audience and marketing goals, and then creating a plan to reach those goals using digital marketing tools and techniques.

        1. Managing social media accounts: This involves creating and curating content for the business or organization’s social media accounts, engaging with followers and customers, and analyzing the performance of social media campaigns.

        1. Creating and optimizing websites: This involves designing and maintaining the business or organization’s website, as well as implementing SEO strategies to improve its ranking in search engine results.

        1. Running pay-per-click (PPC) advertising campaigns: This involves creating and managing online advertising campaigns on platforms like Google AdWords, analyzing their performance, and making adjustments to improve their effectiveness.

        1. Analyzing and reporting on the performance of digital marketing campaigns: This involves using analytics tools to track the success of digital marketing efforts, and providing regular reports and recommendations to the business or organization on how to improve their performance.

      The roles of a digital marketer can be diverse and dynamic, as they work to connect businesses and organizations with their customers and grow their online presence.

      How to make money as a Digital Marketer Nigeria.

      There are several ways to make money as a digital marketer in Nigeria. Some suggestions include:


          1. Offer digital marketing services to businesses and organizations in Nigeria. This can include providing SEO services, running social media campaigns, managing email marketing efforts, and more. You can charge clients for your services on a per-project or hourly basis.

          1. Start your own digital marketing agency. This can involve building a team of skilled digital marketers who can provide a range of services to clients. You can then charge clients for your team’s expertise and manage the overall operations of the agency.

          1. Offer digital marketing training and consulting services. Many businesses and organizations in Nigeria are interested in learning about digital marketing and how it can help them grow their businesses. By offering training and consulting services, you can help these businesses improve their digital marketing efforts and charge for your expertise.

          1. Create and sell digital marketing products and resources. This can include ebooks, courses, templates, and other resources that can help businesses and individuals improve their digital marketing skills. You can sell these products on your own website or through online marketplaces.

        Overall, there are many opportunities to make money as a digital marketer in Nigeria. By offering valuable services and products, you can build a successful business and help other businesses grow in the digital age.

        Digital Marketer average salary in Nigeria

        Digital marketing managers in Nigeria earn between ₦300,000 and ₦2,000,000 per month


            • Job Role Salary (Monthly)

            • Content Developer ₦40,000 – ₦200,000

            • Social Media Manager ₦50,000 – ₦250,000

            • Facebook Ad Expert ₦150,000 – ₦400,000

            • PPC Expert ₦150,000 – ₦500,000

            • SEO Specialist ₦150,000 – ₦500,000

            • Digital Marketing Manager ₦300,000 – ₦2,000,000

          Where to learn Digital Marketing

          Even if you are a beginner who is looking for a digital Marketing course, you can begin your Digital Marketing journey and become an expert with the Digital Marketing Certificate course on DEXA

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