In this activity, you will practice writing a value proposition statement. This statement will be a starting point as you approach value proposition design for your chosen product. Ensure it is concise, clearly summarises the problem and solution on offer, and is compelling.
- Review the insights you gathered and used throughout Week 2.
- Complete the following questions to write your value proposition statement.
- What is the problem you’re solving with the new product?
- What is the unique differentiator about how you’re solving your problem?
- How will this solution benefit your customer?
- Combine your answers. Write your statement based on your answers to the previous questions. Remember to ask yourself: is your value proposition unique, specific, relevant, sustainable, and believable? It should be short and to the point (and ideally no more than 30 words long). Check that your statement:
- identifies the problem and succinctly describes the solution to it
- identifies the unique differentiator of the solution
- makes it clear how your customer will benefit.
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- Post and submit your draft value proposition statement in the Comments section in the community or write into your book.
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My name is Tonia and here’s a value proposition statement for a new water product:
Problem: Consumers struggle to access clean, safe, and sustainable drinking water, leading to health risks and environmental concerns.
Unique Differentiator:Our new water product, “Aqua”, uses a proprietary filtration system that removes 99.9% of contaminants, is sourced from sustainable natural springs, and comes in eco-friendly packaging.
Customer Benefit:With Aqua, consumers can enjoy pure, clean drinking water that not only tastes great but also supports their health and the environment.
Value Proposition Statement:
“Hydrate with a clear conscience”. Aqua, the purest, most sustainable drinking water that prioritizes your health and the planet’s well-being.”
This statement concisely summarizes the problem, unique solution, and customer benefit, making a compelling case for the new water product.
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