In this activity, you will practice writing a value proposition statement. This statement will be a starting point as you approach value proposition design for your chosen product. Ensure it is concise, clearly summarises the problem and solution on offer, and is compelling.
- Review the insights you gathered and used throughout Week 2.
- Complete the following questions to write your value proposition statement.
- What is the problem you’re solving with the new product?
- What is the unique differentiator about how you’re solving your problem?
- How will this solution benefit your customer?
- Combine your answers. Write your statement based on your answers to the previous questions. Remember to ask yourself: is your value proposition unique, specific, relevant, sustainable, and believable? It should be short and to the point (and ideally no more than 30 words long). Check that your statement:
- identifies the problem and succinctly describes the solution to it
- identifies the unique differentiator of the solution
- makes it clear how your customer will benefit.
- 2itesting: We deliver certainty through our bespoke framework AssureRMF, this enables you to accelerate your digital journey.
- Weebly: Building a website has never been easier. It gives entrepreneurs all the tools they need to create a unique site without the need for any technical expertise.
- Groovehq: Builds better customer experiences with Groove software – it delivers everything you need to convert, support, and delight your customers.
- Post and submit your draft value proposition statement in the Comments section in the community or write into your book.

My value proposition statement is focused on eliminating purchase and delivery of imported used cars with false specifications as stated below.
“We provide certainty in importing used cars as specified via the framework of our VehApp (vehicle app) that ensures exporter guarantees the specifications as given by him or her live to eliminate bad buy”
Thanks
HABIT BEDDING
classically styled whole cotton branded bedding. We guarantee your sleep with quality and affordable fabrics.
HABIT BEDDING
classically styled whole cotton branded bedding. We guarantee you sleep with quality and affordable bedding.
Let’s help bring your dream to reality
Finding it hard to gain admission through jamb? Stress no more. With Interim Joint Matriculation Board (IJMB), your stress, fears of admission are over. With IJMB, not only do you get access to undergraduate studies, you gain admission into any university of your choice directly into 200level.
Problem: Candidates, University prospects finding it difficult to gain 100 level admission.
Unique Differentiator: Upon agreement with us, candidate undergoes a 9-months educational training programme (A’level) to facilitate their entrance into the varsity.
Benefit to Customers: Professional teaching, leadership training, Will be oriented on how, what the university is, looks like and what to expect. Lastly, candidate gains admission into any university directly into 200level.
Effortlessly navigate your city with our reliable, affordable, and eco-friendly transport solutions, eliminating the stress of traffic and parking, while saving you time and money.
Let’s dive deeper into crafting a value proposition statement. Remember, it’s all about showcasing the unique value your product or service brings to your customers.
Hey Precious, you know how much I love surprising you with sweet gestures. Well, I’ve got something special planned for Valentine’s Day! Get ready for a romantic beach getaway, just the two of us. We’ll soak up the sun, make memories, and indulge in delicious brownies together. It’s the perfect way to take a break from work and celebrate our love. Can’t wait to see the smile on your face.
Do you know you can transfer different amounts to different bank account at same time? Yes, Smartpay makes it possible.
A lot of people want to make different bank transactions, and wish they could do it at once, the wishes have become reality, now you can.
We as a brand, saves you the stress of doing multiple transactions multiple times.
Tired of boring designs? We are just a DM away to provide you with catchy designs that will attract your prospects.
Problem: People finding it difficult to get a very good design to advertise their product.
Unique Differentiator: Just a direct message, the process is fast and simple.
Benefit to Customers: Catchy and creative designs to attract their prospective customers.
We make meal planning easy by providing personalized weekly recipes based on your dietary preferences, saving you time and ensuring a healthy lifestyle.
Problem: People struggle to find healthy and convenient food options.
Unique Differentiator: Our meal delivery service offers chef-prepared meals that are both nutritious and easy to prepare.
Benefit to Customer: Enjoy healthy meals without the hassle, saving time and maintaining a balanced diet effortlessly.
Are you helping people plan meals or do you plan, cook, and deliver the meals?