Various definitions of the concept of quality have been put forward.
One generic definition (Pass, 2006b) is as follows:
The overall characteristics of a product or service that fulfill the requirements of customers in terms of quality.
This definition aligns with the viewpoint of Joseph Juran, who, in the 1950s, defined quality as ‘fitness for use’ (as quoted in ASQ, 2019).
This definition is largely consistent with the definition of quality provided by APM (2019, p. 214):
The suitability for the intended purpose and the degree to which the output of a process or the process itself conforms to the requirements.
Now take a moment to consider the following statements about quality. Which ones do you agree with?
- Quality should prioritize the customer’s needs.
- Quality is an internal focus.
- Quality should be considered from the project’s inception.
- The execution phase of a project is crucial for achieving quality goals.
- Quality issues should be openly discussed to identify corrective actions.
- Quality problems should be concealed from customers and possibly managers.
- Individuals are enthusiastic about producing high-quality outcomes.
- Team members do not produce quality outputs without close supervision.
Share your thoughts on these statements in the discussion section below.

As a Project Manager, when an opportunity is given to you to deliver a job, the most important that will be in your mind is the satisfaction of your client when delivering such project.
Quality of the project will be the first thing that will come to your mind. How do I give this job all my eat to deliver quality job for my client/clients?
This dose not take away delivering on the delevry date and time.
Quality of work as a good Project Manager is what will be your priority to your project and your client.
Onwuanyi Jude Tochukwu
Cohort 13
Team 10
Cost Reduction: Addressing quality concerns early in the project lifecycle can help prevent defects and errors from occurring or minimize their impact. This reduces the need for costly fixes later on, ultimately saving time and resources.
Customer Satisfaction: By focusing on quality from the outset, one is more likely to deliver a project that aligns with the customer’s needs and requirements, leading to greater satisfaction and potentially repeat business.
Risk Mitigation: Ignoring quality early in a project can lead to significant risks down the line, including project delays, budget overruns, and even project failure. By proactively addressing quality concerns upfront, you can identify and mitigate risks before they escalate into larger issues that impact project success.
Reputation Management: Delivering high-quality outcomes enhances the organization’s reputation and credibility .Conversely, poor quality can damage the organization’s reputation, leading to loss of trust, negative publicity, and decreased competitiveness.
Process Improvement: Emphasizing quality from the beginning encourages a culture of continuous improvement within the project team and the organization as a whole
Compliance and Standards: Many industries have regulatory requirements, standards, or certifications that govern quality management practices. Considering quality from the outset ensures compliance with relevant regulations and standards, minimizing the risk of non-compliance penalties or legal issues.
In summary, integrating quality considerations into the early stages of a project promotes efficiency, effectiveness, and overall project success while mitigating risks and ensuring customer satisfaction.
Quality should be focused on the customer’s need, this is because a customer is the user of the product/service, and they are entitled to standard service. Also, the customer is the one who will give reviews about the product. If the product falls short of their expectation, then quality is compromised and nonexistent.
Quality should be taken into consideration from the inception of the project, this is because it helps in planning, budgeting, and making output in the said project. Without stating the standard of a project, output might be inferior.
Quality issues shouldn’t be concealed, they should be discussed, as it gives room for skilled input to navigate the solution. It also improves transparency.
Quality should be focused on the customers needs.
Because in this case, customers will be the one to access and make use of the product. They will also be the one to give review on the product. So therefore it is essential to propose the customers needs and focus the quality on it.
Also, I agree with Quality issues should be discussed openly to find corrective measures, this will fosters easily solution to the issue in which the product or project at hand is facing and makes the product more accessible and effective.
Alo, I agree that Quality should be considered from the beginning of the project. Because a positive feedback and experience will start from the beginning when the people gets to interact with the project and product, a good beginning will make them grow interest to see to the end of the product.
Reflecting on the statements about quality:
Quality should be focused on the customer’s needs: Agree. Quality ultimately depends on meeting or exceeding customer expectations and requirements.
Quality is focused internally: Partially disagree. While internal processes and standards contribute to quality, the ultimate focus should be on meeting customer needs.
Quality should be considered from the beginning of the project: Agree. Addressing quality from the outset helps prevent issues and ensures that deliverables meet requirements.
The execution phase of a project is the most critical to achieve quality targets: Partially agree. While execution is crucial, quality should be emphasized throughout the project lifecycle, from planning to delivery.
Quality issues should be discussed openly to find corrective actions: Agree. Open communication about quality issues allows for timely resolution and improvement.
Quality problems should be hidden from customers and possibly also managers: Strongly disagree. Transparency is essential in addressing quality issues and building trust with stakeholders.
People are keen on producing quality outputs: Generally agree. Most individuals strive to deliver quality work, but factors like resources and constraints can affect outcomes.
Team members do not produce quality outputs without close supervision: Disagree. While supervision can provide guidance and support, team members are often capable of producing quality outputs independently, especially when empowered and motivated.
In summary, prioritizing customer needs, considering quality from the project’s inception, openly addressing quality issues, and fostering a culture of quality are key principles for achieving successful project outcomes.
I agree with the following;
1. Quality should prioritize the customer’s needs.
2. Quality should be considered from the project’s inception.
3.The execution phase of a project is crucial for achieving quality goals.
4. Quality issues should be openly discussed to identify corrective actions..
5. Individuals are enthusiastic about producing high-quality outcomes.
6. Team members do not produce quality outputs without close supervision.
Reflecting on the statements about quality:
Quality should be focused on the customer’s needs: Agree. Quality ultimately depends on meeting or exceeding customer expectations and requirements.
Quality is focused internally: Partially disagree. While internal processes and standards contribute to quality, the ultimate focus should be on meeting customer needs.
Quality should be considered from the beginning of the project: Agree. Addressing quality from the outset helps prevent issues and ensures that deliverables meet requirements.
The execution phase of a project is the most critical to achieve quality targets: Partially agree. While execution is crucial, quality should be emphasized throughout the project lifecycle, from planning to delivery.
Quality issues should be discussed openly to find corrective actions: Agree. Open communication about quality issues allows for timely resolution and improvement.
Quality problems should be hidden from customers and possibly also managers: Strongly disagree. Transparency is essential in addressing quality issues and building trust with stakeholders.
People are keen on producing quality outputs: Generally agree. Most individuals strive to deliver quality work, but factors like resources and constraints can affect outcomes.
Team members do not produce quality outputs without close supervision: Disagree. While supervision can provide guidance and support, team members are often capable of producing quality outputs independently, especially when empowered and motivated.
In summary, prioritizing customer needs, considering quality from the project’s inception, openly addressing quality issues, and fostering a culture of quality are key principles for achieving successful project outcomes.
I agree with the following:
1. Quality should prioritize the customer’s needs
2. Quality should be considered from the project’s inception.
3. The execution phase of a project is crucial for achieving quality goals.
4. Quality issues should be openly discussed to identify corrective actions.
5. Individuals are enthusiastic about producing high-quality outcomes.
6. Team members do not produce quality outputs without close supervision
Haruna Abdulazeez
cohort 1 3
Group 7
Prioritizing the customer’s needs ensures that the product or service meets their expectations and satisfies their requirements, ultimately leading to customer satisfaction and loyalty.
Considering quality from the outset of a project ensures that it is integrated into all stages of the project lifecycle, leading to better planning, execution, and ultimately, the delivery of a high-quality product or service.
Quality should be considered right from idea generation to the onset of the project all through to exit of the project. Depending on which project one is doing, quality issues should be discussed openly to give room for adjustments to give room for actions to revert incase bad quality products or services are supplied.