Various definitions of the concept of quality have been put forward.
One generic definition (Pass, 2006b) is as follows:
The overall characteristics of a product or service that fulfill the requirements of customers in terms of quality.
This definition aligns with the viewpoint of Joseph Juran, who, in the 1950s, defined quality as ‘fitness for use’ (as quoted in ASQ, 2019).
This definition is largely consistent with the definition of quality provided by APM (2019, p. 214):
The suitability for the intended purpose and the degree to which the output of a process or the process itself conforms to the requirements.
Now take a moment to consider the following statements about quality. Which ones do you agree with?
- Quality should prioritize the customer’s needs.
- Quality is an internal focus.
- Quality should be considered from the project’s inception.
- The execution phase of a project is crucial for achieving quality goals.
- Quality issues should be openly discussed to identify corrective actions.
- Quality problems should be concealed from customers and possibly managers.
- Individuals are enthusiastic about producing high-quality outcomes.
- Team members do not produce quality outputs without close supervision.
Share your thoughts on these statements in the discussion section below.

I agree with:
1. Quality should be focused o the customers’ needs.
2. Quality should be considered from the beginning of the project.
3. The execution of a project is most critical to achieve quality trends.
4. Quality issues should be discussed openly to find corrective actions.
I strongly agree on :
Quality should be considered from the beginning of the project: This statement emphasizes the importance of integrating quality considerations into the project planning and design phases to prevent defects and ensure quality outcomes.
Quality issues should be discussed openly to find corrective actions: Open communication and transparency are crucial for identifying and addressing quality issues promptly, which helps to prevent further proble – and improve overall quality
I agree with several of the statements regarding quality, emphasizing the importance of a customer-centric approach and the necessity of addressing quality from the very beginning of a project. Quality should indeed prioritize the customer’s needs, as understanding and fulfilling these needs is essential for delivering products or services that satisfy users. Additionally, considering quality from the project’s inception is crucial; integrating quality considerations early on helps prevent issues later in the project lifecycle and fosters a culture of excellence. The execution phase of a project is vital for achieving quality goals, as this is when plans are put into action and the quality of deliverables is directly influenced. Open discussion about quality issues is also important; fostering an environment where problems can be discussed openly leads to better identification of corrective actions and continuous improvement. However, I do not agree with the notion that quality problems should be concealed from customers or managers. Transparency is key in quality management; hiding issues can lead to larger problems down the line and erode trust. Regarding individual motivation and supervision, while it’s ideal that individuals are enthusiastic about producing high-quality outcomes, the reality may vary. Some team members might require supervision to maintain quality standards, but fostering autonomy and accountability within the team can enhance overall quality output. Encouraging a culture that values high-quality work can lead to better results and greater satisfaction among team members and customers alike.
Having Quality control measures in place right from inception of a project is one of the best decisions a project manager can make. In construction, this cannot be farther from the truth. A structurally sound super structure for instance, cannot make up for a weak or faulty sub-structure.
I strongly agree on :
Quality should be considered from the beginning of the project: This statement emphasizes the importance of integrating quality considerations into the project planning and design phases to prevent defects and ensure quality outcomes.
Quality issues should be discussed openly to find corrective actions: Open communication and transparency are crucial for identifying and addressing quality issues promptly, which helps to prevent further proble – and improve overall quality
Thank you for your sharing. I am worried that I lack creative ideas. It is your article that makes me full of hope. Thank you. But, I have a question, can you help me?
Quality is the degree of standing out with positivity in comparison to others. And quality should be on the mind of every team member to deliver their best result.
Quality is truly fit for use, and should be considered at the beginning of every meeting.
I agree that quality should be considered from the project inception as that’s what is responsible for the quintessential sucess of the project.
I agree that quality should be cciinsifer
Thank you for your sharing. I am worried that I lack creative ideas. It is your article that makes me full of hope. Thank you. But, I have a question, can you help me?
Reflecting on the statements about quality and drawing from the definitions provided:
1. Quality should be focused on the customer’s needs.
Agree. Quality must align with customer expectations and requirements to ensure satisfaction and “fitness for use” as emphasized by Juran.
2. Quality is focused internally.
Partially agree. While internal processes and standards play a crucial role in achieving quality, focusing solely internally may neglect customer needs. A balance is necessary.
3. Quality should be considered from the beginning of the project.
Agree. Incorporating quality at the planning stage helps set clear requirements and prevents costly corrections later.
4. The execution phase of a project is the most critical to achieve quality targets.
Partially agree. While execution is important, quality is a result of efforts throughout the project lifecycle, including planning, monitoring, and closing.
5. Quality issues should be discussed openly to find corrective actions.
Agree. Open communication fosters transparency and collaboration, leading to timely corrective measures and process improvement.
6. Quality problems should be hidden from customers and possibly also managers.
Disagree. Hiding issues undermines trust and prevents resolution. Transparency, though handled tactfully, is essential for maintaining credibility and improving outcomes.
7. People are keen on producing quality outputs.
Partially agree. While many take pride in their work, motivation and the organizational environment significantly influence this inclination.
8. Team members do not produce quality outputs without close supervision.
Disagree. With clear expectations, adequate training, and an empowering environment, team members can produce quality outputs without mic