Various definitions of the concept of quality have been put forward.
One generic definition (Pass, 2006b) is as follows:
The overall characteristics of a product or service that fulfill the requirements of customers in terms of quality.
This definition aligns with the viewpoint of Joseph Juran, who, in the 1950s, defined quality as ‘fitness for use’ (as quoted in ASQ, 2019).
This definition is largely consistent with the definition of quality provided by APM (2019, p. 214):
The suitability for the intended purpose and the degree to which the output of a process or the process itself conforms to the requirements.
Now take a moment to consider the following statements about quality. Which ones do you agree with?
- Quality should prioritize the customer’s needs.
- Quality is an internal focus.
- Quality should be considered from the project’s inception.
- The execution phase of a project is crucial for achieving quality goals.
- Quality issues should be openly discussed to identify corrective actions.
- Quality problems should be concealed from customers and possibly managers.
- Individuals are enthusiastic about producing high-quality outcomes.
- Team members do not produce quality outputs without close supervision.
Share your thoughts on these statements in the discussion section below.

I strongly agree with the following statements:
– Quality should be focused on the customer’s needs; This statement backs up the fundamental principle of quality as meeting customer needs and expectations is the ultimate goal
– Quality should be considered from the beginning of the project; Building quality into a project from the start is more efficient and effective than trying to fix problems that may arise from substandard quality measures later.
– Quality issues should be discussed openly to find corrective actions; Transparency and open communication is important to help identify and address quality issues promptly.
– People are keen on producing quality outputs; Most people strive to do good work and are motivated by a sense of accomplishment and pride in their work.
I think customer’s needs should always be priotize because is a fundamental principle of quality management because it ensures that products or services provide real value. However, do you think there should be a balance between customer expectations and internal efficiency? For example, if meeting every customer demand leads to excessive costs or delays, how should a company approach this trade-off?
I strongly agree that quality should be focused on customer’s needs. Moreso, i believe Quality issues should be openly discussed to identify corrective actions as this puts everyone involved on the same page as to achieving desirable results. Lastly while i agree that quality problems should be concealed from customers, i do not totally agree that it should be concealed from the managers. This is because customers review on poor quality first put the managers job at risk Moreso the manager can help improve the team with positive advise on quality improvement.
I strongly agree that quality should be focused on customer’s needs
I think quality should be focused on customer’s needs and also internally.
Quality should be customer focused as it is the customer’s satisfaction that determine if an output can be classified as quality.
Quality is an internal focus – Here internal operations of a project should also have an ingredient of quality, as it what determines if the output will satisfy the customer’s need or not.
My response about quality is that customer needs should be the priority, internal focus must balance with external expectations, and quality should be integrated from the start of a project. The execution phase is crucial, and openly discussing quality issues leads to improvement, while concealing them harms trust. Enthusiasm for quality varies among individuals, and while supervision can help, a strong quality-driven culture ensures high standards without micromanagement.
I agree it should focus internally and on the customer’s needs
Quality should be focused on the needs and satisfaction of the customer as the main goal of every project is to meet the needs of the customer and making their dreams come to reality.
*Quality should be considered from the beginning as it prevents unnecessary hitch
* Quality should be discussed openly to find corrective actions
* Quality is an internal focus
Close supervision and emphasis is needed for team members to produce quality and output.
I’m of the opinion that quality should be considered from the beginning of the project because it will impact on the plans and strategies that will be chosen to carry out the project.
Also, quality should be discussed openly to find corrective actions; discussion on the quality of a project once discussed openly receives various reactions and responses from which the best can be taken and applied to the project to get a better result.
Since every project is aimed at satisfying not just the key stakeholders but also the vast majority of the people who are mostly the ones directly affected by each project, I will say that the quality of the product should be
Focused on the customer’s needs
Quality should be considered from the beginning of the project
Quality issues should be discussed openly to find corrective action
Quality after all is ultimately all about meeting or exceeding customer expectations. Aligning quality standards with customer needs ensures the project delivers real value if not it won’t truly be valuable.
I also agree that quality should be considered from the beginning of the project. Building or integrating quality from the start prevents costly rework, improves efficiency, and makes it easier to meet project objectives. Early attention to possible quality issues can help to avoid problems down the line.
The execution phase of a project is the most critical to achieve quality targets: I do not completely agree with this because inasmuch as the execution phase is indeed crucial for implementing quality standards, quality is built and managed across all phases, from planning to the end of a project.
Quality issues should be discussed openly to find corrective actions: I agree with this since it’s clear what good communication can do in a project. Open discussion about quality issues fosters transparency, encourages problem-solving, and helps teams find effective corrective actions to meet quality goals.
I also agree with the statement that most people strive to produce high-quality work, especially when they feel supported and empowered. A strong quality culture encourages this mindset.
Quality is talking about the ability of a project to meet the expectations of the customer and even surpass it as the case may be. Hence, quality should be focused on the customers’ needs’ which serve as the value to be offered.
Quality should be focused both internally and externally.
Quality should also be considered from the beginning of the project.
As much as the execution phase of a project is important, so also is the planning critical to achieve quality targets.
Quality issues should be discussed openly to find corrective actions.
Quality problems should not be hidden from customers and managers, which serves as transparency.
People are keen on producing quality output. And in some cases when some team members are experiencing lackluster, then the project manager can, coach, guide and motivate.
Team members, producing quality outputs with or without close supervision depends on the type of team members which could be either x is bad, according to McGregor’s theory of x and Y, who need to be watched all time and micromanaged. And y is good who are self motivated in and proactive in carrying out tasks.