Various definitions of the concept of quality have been put forward.
One generic definition (Pass, 2006b) is as follows:
The overall characteristics of a product or service that fulfill the requirements of customers in terms of quality.
This definition aligns with the viewpoint of Joseph Juran, who, in the 1950s, defined quality as ‘fitness for use’ (as quoted in ASQ, 2019).
This definition is largely consistent with the definition of quality provided by APM (2019, p. 214):
The suitability for the intended purpose and the degree to which the output of a process or the process itself conforms to the requirements.
Now take a moment to consider the following statements about quality. Which ones do you agree with?
- Quality should prioritize the customer’s needs.
- Quality is an internal focus.
- Quality should be considered from the project’s inception.
- The execution phase of a project is crucial for achieving quality goals.
- Quality issues should be openly discussed to identify corrective actions.
- Quality problems should be concealed from customers and possibly managers.
- Individuals are enthusiastic about producing high-quality outcomes.
- Team members do not produce quality outputs without close supervision.
Share your thoughts on these statements in the discussion section below.

I totally agree that;
1)Quality should prioritize the customer’s needs
2)The execution phase of a project is crucial for achieving quality goals.
3)Team members do not produce quality outputs without close supervision
4) Quality issues should be openly discussed to identify corrective actions.
Quality should focus on customer needs from the project’s start, as early decisions impact outcomes. While quality is managed through internal processes, its goal is to deliver value to customers. The execution phase is vital for meeting quality targets, but it can’t compensate for poor planning or vague requirements.
Open discussions about quality issues foster learning and prompt corrective actions. Concealing problems increases risk and erodes trust. Most people strive for quality work when expectations are clear and support is present; empowerment and accountability are more effective than close supervision alone.
Quality should prioritise the customer’s needs – Agree.
Quality should be considered from the project’s inception – Strongly agree.
The execution phase of a project is crucial for achieving quality goals – Agree.
Quality issues should be openly discussed to identify corrective actions – Strongly agree.
Overall, quality is best achieved through early planning, customer focus, transparent communication, and a culture that encourages ownership and continuous improvement rather than control and concealment.
I agree with statements 1, 2, 3, 4, 5, and 7, and I disagree with 6 and 8. Quality should focus on meeting the customer’s needs, but it also depends on strong internal processes. It’s important to think about quality from the very beginning of the project and pay close attention to it during execution. Being open about quality issues helps the team fix problems early and improve results. Hiding quality problems only creates bigger issues. Most people want to do good work, and when expectations are clear and support is provided, constant supervision isn’t always necessary.
In my own understand with quality
I believe quality should always start with the customer’s needs because the real success of a project is how well it satisfies the end user. Quality should also be planned from the very beginning of a project, not treated as something to fix later.
While quality requires strong internal processes, it should not be limited to internal focus alone. What matters most is how those processes translate into value for the customer. The execution phase is especially important because this is where plans are tested in real situations and quality standards are either maintained or lost.
I also feel that quality issues should be discussed openly. Being transparent helps teams learn, improve, and correct problems early. Hiding quality problems from customers or management usually leads to bigger issues and loss of trust.
Most people naturally want to do good work. In my opinion, quality does not come from close supervision alone, but from clear expectations, trust, and a sense of responsibility within the team.
Overall, I see quality as a continuous mindset rather than a one-time activity, and when handled properly, it strengthens both project outcomes and professional relationships.
I agree that quality should be focused internally.
Focusing internally ensures consistent standards, reduces waste, and empowers employees, creating a robust foundation for sustainable external customer satisfaction.
I strongly agree with the following points:
1. Quality should be discussed at the inception of the project.
2. Quality issues should be openly discussed to identify corrective actions.
3. Quality should prioritize the customer’s needs
4. The execution phase of a project is crucial for achieving quality goals.
I think quality should be focused internally with the team doing their best. Customers change from time to time and if we keep changing outputs then it shows the lack of standards from the project team.
I agree with the points that quality should prioritize the customer’s needs because at the end of the day, every product/project is being done for the customers. I agree that quality is an internal force as well, as it challenges the team to do their best. Quality should also be considered from the inception of the project so as not to have regrets or bring out low grade works. Quality issues should as well be discussed openly, if there’s going to be a problem with the quality of the project/product, everyone should know and so there’ll be corrections made on time and everyone can give their inputs.
Team members do not give quality outputs without close supervision. I do not think that’s overly true. In most cases, a team that’s well cared for, respected and understood will do well even without supervision because it’s already ingrained in them even while they have their meetings.
I strongly agree with
Quality should be focused on customer’s needs: the aim of a project is to satisfy our end users.
I strongly agree with
1) Quality should be focused on customer’s needs: the aim of a project is to satisfy our end users/ customers .
2) Quality should be considered from the beginning of a project: this is because the foundation of anything we do determines the final outcome.
3) Execution phase is the most critical to achieve quality targets.