Course Overview Begin your career in product management with this essential 15-day course. Whether you’re aspiring to be a product manager or seeking to enhance your skills, this course provides you with a solid foundation in product management principles and practices. “In every product person’s core, there exists a desire to simplify and improve someone’s […]
In the energetic world of project management, standing out from the crowd is essential. One of the most recognized and respected credentials in the field is the Project Management Professional (PMP) certification. This comprehensive guide delves into what PMP certification is, how it can transform your career, and the steps you need to take to […]
Watch the following video, in which Snap CEO Evan Spiegel [1] talks about the Snapchat update, then read on below and follow the instructions to complete the exercise. Snapchat case study In 2017, Snap, the parent organisation of Snapchat, went public [2] and nine months later, CEO Evan Spiegel, announced that Snapchat would undergo a […]
Let’s take a look at an example of continuous improvement practices at the company Atlassian. Atlassian, a software company that offers products to product managers and development teams, has successfully created and sustained a culture of innovation and continuous improvement. Atlassian achieves this in a few different ways. Firstly, to drive innovation, employees are given […]
Earlier, we looked at a few examples of products that were launched successfully with creative marketing strategies. This discussion asks you to identify and share effective marketing strategies from a short case study about a WePay launch and from your own experiences with successful product launches. Instructions: Identifying WePay’s marketing strategies
What do you think is the most important stage in a product’s life cycle? The product life cycle (2021) Now that you have covered the basics of the product life cycle, complete the following exercise. Instructions: Determining the most important stage in the cycle Molly Campbell What comes to mind as the most important […]
Calling all aspiring Project Managers – Join the upcoming Cohort of our PM Bootcamp. We are excited to announce the call for applications into our tuition-free cutting-edge Project Management course on DEXA. This course was taught by professionals of the Open University UK and TeamGantt, a leading Project Management software company in the US. This […]
Let’s take a look at how Apple creates great examples of products that create positive user experiences and set the standard for similar products offered by competitors: Apple continues to ensure that creating delight for user experience is present in all its products by setting standards for product design. Instructions: Describe a good or bad […]
