Product Management

Watch the following video, in which Snap CEO Evan Spiegel [1] talks about the Snapchat update, then read on below and follow the instructions to complete the exercise. Snapchat case study In 2017, Snap, the parent organisation of Snapchat, went public [2] and nine months later, CEO Evan Spiegel, announced that Snapchat would undergo a […]

Let’s take a look at an example of continuous improvement practices at the company Atlassian. Atlassian, a software company that offers products to product managers and development teams, has successfully created and sustained a culture of innovation and continuous improvement. Atlassian achieves this in a few different ways. Firstly, to drive innovation, employees are given […]

Earlier, we looked at a few examples of products that were launched successfully with creative marketing strategies. This discussion asks you to identify and share effective marketing strategies from a short case study about a WePay launch and from your own experiences with successful product launches. Instructions: Identifying WePay’s marketing strategies

  What do you think is the most important stage in a product’s life cycle? The product life cycle (2021) Now that you have covered the basics of the product life cycle, complete the following exercise. Instructions: Determining the most important stage in the cycle Molly Campbell What comes to mind as the most important […]

Let’s take a look at how Apple creates great examples of products that create positive user experiences and set the standard for similar products offered by competitors: Apple continues to ensure that creating delight for user experience is present in all its products by setting standards for product design. Instructions: Describe a good or bad […]