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What does product management look like, and where does it come from?
What is Product Management – Intro
What are the problems?
The first and second Mistakes Businesses make.
The third Mistake
The Final Mistakes
The hard side of a product manager
The soft skills of a product manager
What exactly is a product?
What is the life cycle of a product?
Practical activity: Product life cycle stages
VERY IMPORTANT – Please Read CAREFULLY
Introduction to the market
Strategic business goals and strategies
Product-led growth strategies
Understanding Product design to build successful products
Discussion – What do you think makes product design successful?
What is a successful product?
The role of UX in product design
Practical activity: How does Apple create positive UX?
Thinking about how to design your product
Design thinking process
Stanford’s five-stage Design Thinking model
Conceptualizing effective products with value
Preparing a prototype to support product improvement
6 Great Value Proposition Examples Explained
Practical activity: Creating your own value proposition
DESIGN THINKING AS THE FOUNDATION FOR THE DESIGN PROCESS
INTRO : Design Process
1. Define Product Vision And Strategy
2. Product Research
3. User Analysis
6. Testing And Validation
7. Post-Launch Activities
What is a product launch?
Examples of successful product launches
What is product marketing?
Introduction to product marketing
Check your knowledge.
Value of product marketing
Practical activity: Identifying and sharing critical factors that lead to product launch success.
Launching your product to the market
Types of product launches
Writing a product launch plan
Tips for a successful product launch
Examples of unsuccessful launches
Practical activity: Creating a product launch plan
Introduction to product improvement
What is Kaizen?
(Reveal) – What is continuous improvement
The four pillars and the continuous improvement process (PDCA)
Practical activity: How would you implement effective continuous improvement practices?
Types of metrics to measure performance
What is a success metric?
How do you determine which metric to use?
Continuous improvement through product analytics
Internal and external stakeholder management for continuous improvement
Customer feedback mechanisms for product improvement
What are customer feedback mechanisms?
Collecting customer data as feedback
Practical activity: Learning from Snapchat’s failure
Collecting customer feedback
Product Manager Salary: Your 2024 Guide
Wrap-up discussion – Get your CERTIFICATE