Let’s take a look at how Apple creates great examples of products that create positive user experiences and set the standard for similar products offered by competitors:
- The iPhone 5 smartphone used a revolutionary design, with its all-metal case and glass front, giving users a highly usable, quality product that fulfilled the basic functions of a smartphone with the desirable features of luxury and ease of use. 
- Apple’s 2012 MacBook Air set new standards for laptop aesthetics by enabling the Apple logo to light up as well as offering users the world’s slimmest laptop design at the time. It left Windows laptops playing catch-up for many years, particularly in the elements of desirable ‘look and feel’. 
Apple continues to ensure that creating delight for user experience is present in all its products by setting standards for product design.
Instructions: Describe a good or bad experience with Apple OR any product
Think about products that you have had a good or bad experience with and respond to the questions.
- Reflect on a good or bad experience you had when using an Apple product or another similar product.
- Post your experience in the community discussion group. Why do you think your experience was positive or negative? Provide reasons for your answer.
- Respond to at least one of your peers’ responses to see if anyone experienced the same as you. What do you think of their reasons?
Next, let’s take a look at how you can apply design thinking for your product design and development.