In this activity, you will practice writing a value proposition statement. This statement will be a starting point as you approach value proposition design for your chosen product. Ensure it is concise, clearly summarises the problem and solution on offer, and is compelling.

  1. Review the insights you gathered and used throughout Week 2.
  2. Complete the following questions to write your value proposition statement.
    • What is the problem you’re solving with the new product?
    • What is the unique differentiator about how you’re solving your problem?
    • How will this solution benefit your customer?
  3. Combine your answers. Write your statement based on your answers to the previous questions. Remember to ask yourself: is your value proposition unique, specific, relevant, sustainable, and believable? It should be short and to the point (and ideally no more than 30 words long). Check that your statement:
    • identifies the problem and succinctly describes the solution to it
    • identifies the unique differentiator of the solution
    • makes it clear how your customer will benefit.
    For some inspiration, take a look at some more examples of business-to-business brands who got their value proposition right.
    • 2itesting: We deliver certainty through our bespoke framework AssureRMF, this enables you to accelerate your digital journey.
    • Weebly: Building a website has never been easier. It gives entrepreneurs all the tools they need to create a unique site without the need for any technical expertise.
    • Groovehq: Builds better customer experiences with Groove software – it delivers everything you need to convert, support, and delight your customers.
  4. Post and submit your draft value proposition statement in the Comments section in the community or write into your book.

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77 thoughts on “Practical activity 3: Product Mgt Course: Creating your own value proposition

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  33. INSIGHT GATHERED AND USED: I have gained deeper insight about a value proposition as part of the overall marketing strategy to support other activities such as product design, development, promotion in marketing a product or services.

    I also learned that a value proposition may come in form of statements which state the problem the product is solving and how it will benefit its consumers.

    Though I am yet to implemented these knowledge.

    MY VALUE PROPOSITION STATEMENT: Has been written down in my study note

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  46. Firstly the purpose of this training, In writing a value proposition statement, I will consider my product to be an Independent Customer service platform that seeks to address, solely;
    1. Financial Transaction dispute resolutions for customers

    In solving this problem, we will solely be responsible for tracking resolutions, communicating the cause of the problem to customers and linking the different platforms responsible for ensuring successful transactions occur so that resolution will be timely, maximum of 72hrs.

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    Problem: The problem we’re solving with our luxury shopper app is the inconvenience and lack of personalized experience that many luxury shoppers face when trying to access high-end products and services.
    Unique Differentiator: Our unique differentiator lies in our curated collections, personalized recommendations, and VIP access to private sales and events. Unlike generic shopping apps, we offer a tailored experience that caters specifically to the discerning tastes and preferences of luxury shoppers.
    Benefits to Customer: Our solution benefits customers by providing them with convenient access to exclusive luxury products, personalized recommendations that align with their individual style, and VIP perks such as early access to sales and events from top brands. Ultimately, our app enhances the overall shopping experience for luxury consumers, making it more enjoyable, efficient, and tailored to their needs.

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  50. CREATING VALUE PROPOSITION
    STATEMENT: At TnT Café, we blend convenience with culinary delight to elevate your breakfast experience. Step into our cozy ambiance and indulge in the perfect harmony of flavors, where every bite and sip brings satisfaction and rejuvenation to your morning routine.
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  51. Fir the purpose of this training, In writing a value proposition statement, I will consider my product to be an Independent Customer service platform that seeks to address, solely;
    1. Financial Transaction dispute resolutions for customers

    In solving this problem, we will solely be responsible for tracking resolutions, communicating the cause of the problem to customers and linking the different platforms responsible for ensuring successful transactions occur so that resolution will be timely, maximum of 72hrs.

    Customers will be saved the stress and cost of running around to seek resolution, especially the stress of phone calls and sending of mails, especially for customers who do not enjoy such services and fluency in business activities, with the confidence that their financial disputes will be resolved timely.

    Finally,
    The statement.
    Financial transaction disputes have never been easily and quickly resolved. It is our duty to ensure all your challenges and transactions are successfully resolved, tracked and settled all within 72hrs. That is who we are, that is what we do. We are fully confidential.

    1. Problem: Financial transaction disputes

      Unique differentiator: Time based resolution (72hrs) clearly defined. Confidentiality with customers’ details, this establishes a level of confidence, trust and comfort for customers. Feedbacks to customers on progress in resolution (Tracking).

      Benefits: Saves cost, time and stress. Guarantee dispute resolution and settlement ensuring seamless flow of business activities.

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