Intermediate
Overview
Curriculum

Welcome to the Advanced Digital Marketing for Business "Certificate course".

The certificate you'll recieve after taking this course has a Google endorsement as the course itself was created alongside Google trainers.

You can attach it to your Linkedin or Freelancer profiles to increase your chances of getting hired.

Intro

The future is likely to be increasingly digital. The COVID-19 pandemic has accelerated the shift to online banking, retail, education and telehealth, and these trends aren’t going away.

Additionally, new trade agreements will probably lead to more liberal international digital markets and more opportunities for trade and commerce.

Due to these patterns, the demand for digital marketing skills is rapidly increasing across various sectors of the economy.. According to Grand View Research, ‘the global digital marketing software market size was valued at USD 43.8 billion in 2019 and is expected to register a CAGR of 17.4% from 2020 to 2027’. [1]

According to McKinley’s 2019 Marketing Hiring Report, digital marketing is expected to be the most in-demand marketing specialty, and the most common hiring challenge will be a lacking supply of talent. [2]

Although the coronavirus pandemic has changed the world, the data in this report remains valid.

There is growing concern over this skills gap.

The Digital Marketing Institute reports that while 96% of the UK’s leading marketers believe digital marketing is important to their organization's, 70% report they are concerned about the digital skills shortage. [3]

According to Hays’ marketing skills report, 82% of respondents would hire a candidate with relevant core skills without specific role experience. [4]

One notable advantage of the job market for digital professionals, including digital marketers, is the abundance of opportunities and competition for skilled individuals, regardless of the industry they choose to work in.

By the end of this short course, you’ll be able to:

  • explain the full scope of activities of a modern digital marketer
  • outline the key elements of the modern digital marketing mix
  • analyze different critical digital channels.
  • Understand the different digital marketing strategies and tools you need to execute then.
  • Gain deep knowledge of Email marketing, social media marketing, search engine optimization, display advertising, search engine marketing, etc.
  • design, execute and optimise a highly successful marketing campaign.

Curriculum

  • 10 Sections
  • 60 Lessons
  • 0 Quizzes
  • 8h 30m Duration
Expand All
SECTION A: Introduction
6 Lessons0 Quizzes
  1. Welcome to the course - Overview
  2. 1.1 What is Digital Marketing
  3. 1.2 Why Digital Marketing is Important for Small Businesses
  4. 1.3 - The 5 aims of digital marketing
  5. 1.4 - Digital Marketing Strategies
  6. 1.5 A Day in The Life of a Digital Marketing Assistant
MODULE 2 - Digital Marketing Platforms & Techniques
2 Lessons0 Quizzes
  1. Choosing your online presence
  2. 2.2 Websites - Key ingredients of a website
Email Marketing
7 Lessons0 Quizzes
  1. 2.3.1 - What will I learn?
  2. Introduction to Email Marketing
  3. Your email marketing options
  4. Crafting great marketing emails
  5. Managing successful email campaigns
  6. Measuring success in email marketing
  7. Tips for Sending Dramatically Better Emails
Search Engine Optimization - SEO
9 Lessons0 Quizzes
  1. What will I learn?
  2. What is search engine optimisation?
  3. How search engines work
  4. How search engines see the web
  5. Organic search explained
  6. The SEO Process
  7. How to choose keywords
  8. Making your web pages search friendly
  9. How other websites can work for you
Search Engine Marketing - SEM
7 Lessons0 Quizzes
  1. Introduction to Search Engine Marketing
  2. The SEM Auction
  3. What makes a good keyword
  4. Make your ads stand out
  5. Achieve relevance with good structure
  6. Get the most from your keywords
  7. Fine-tune with keyword match types.
Social Media Marketing - SMM
7 Lessons0 Quizzes
  1. Introduction to Social Media Marketing - (SMM)
  2. How To Craft a Social Media Content Strategy (from Start to Finish)
  3. How to Develop a Social Content Strategy in 7 Simple Steps
  4. Your long-term social media plan
  5. Advertising on social media
  6. Measuring Success on Social media
  7. Avoiding Social Media Pitfalls
Display Advertising
7 Lessons0 Quizzes
  1. What is Display Advertising?
  2. Search Engine vs Display Advertising
  3. Full details of Display Advertising
  4. Making display ads meet your goals
  5. Understanding how Ad networks work
  6. ★ "Retargeting" - How it Works
  7. Deeper insight on Retargeting
MODULE 3 - Track and measure web traffic (Analytics)
6 Lessons0 Quizzes
  1. What is Web Analytics?
  2. Making web analytics work for you
  3. Tracking specific goals with web analytics
  4. Web analytics and organic search
  5. Tools to measure SEM
  6. Breaking down your data for insights
MODULE 4 - E-commerce (Sell products or Services online)
4 Lessons0 Quizzes
  1. Using E-commerce to sell
  2. Taking payments and managing orders
  3. Product promotion and merchandising
  4. Retargeting for e-commerce
Final Module - Practical Ads Tutorial (Facebook & Google Ads)
5 Lessons0 Quizzes
  1. Section Intro
  2. Google Ads Tutorial [Step-by-Step] Adwords Tutorial
  3. Facebook Ads Tutorial - How To Create Facebook Ads For Beginners (COMPLETE GUIDE)
  4. Google Ads Retargeting Tutorial
  5. Wrap up discussion

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