Let’s take a look at how Apple creates great examples of products that create positive user experiences and set the standard for similar products offered by competitors:
- The iPhone 5 smartphone used a revolutionary design, with its all-metal case and glass front, giving users a highly usable, quality product that fulfilled the basic functions of a smartphone with the desirable features of luxury and ease of use. [1]
- Apple’s 2012 MacBook Air set new standards for laptop aesthetics by enabling the Apple logo to light up as well as offering users the world’s slimmest laptop design at the time. It left Windows laptops playing catch-up for many years, particularly in the elements of desirable ‘look and feel’. [2]
Apple continues to ensure that creating delight for user experience is present in all its products by setting standards for product design.
Instructions: Describe a good or bad experience with Apple OR any product
Think about products that you have had a good or bad experience with and respond to the questions.
- Reflect on a good or bad experience you had when using an Apple product or another similar product.
- Post your experience in the community discussion group. Why do you think your experience was positive or negative? Provide reasons for your answer.
- Respond to at least one of your peers’ responses to see if anyone experienced the same as you. What do you think of their reasons?
Next, let’s take a look at how you can apply design thinking for your product design and development.
I would love to use META AI as a product i have lot’s of UX experience
I am not really a fan of Apple Products
First of i was really pissed off when facebook introduced the Meta Ai into their search
hence depriving me of the quick search on similar things i could easily buy on facebook through a simple search
For couple of hours i couldn’t find what i desperately need which was initially the easiest thing for me to do on Facebook search button
I thought to myself, Meta Ai is okay but can some of us still have an option to either use the regular search button or the Meta AI button
Not impose on the user what they should use. I almost uninstalled the app on my phone just because i could not search for a particular vendor i needed within facebook.
Luckily, the next day i noticed facebook now had an option to choose
My second User Experience was with Pepsi black cover and blue Cover
No matter how expensive the Blue cover of pepsi was, i still would have gotten it because of the taste and feeling i got from a simple bottle of pepsi….but pepsi on long run FORCED the public to use the black of which i clearly stopped patronizing their product because of how sugaring it was and i no longer even recommend it.
Nokia has good products, long lasting battery life, and easy to carry everywhere but the cost was not friendly. This was the problem when Nokia introduced smartphones that the sales dropped, not only that, other products that were not as quality as Nokia products took over the market and this cost the company a lot.
You’re right. Their durability and battery life were indeed legendary, and their phones were often considered indestructible.I think thier situation is a classic case of disruptive innovation because of their slow adaptation to the smartphone revolution and high pricing strategy. This might be one of so many reasons that led to their decline though
I have always had a good experience with Samsung and believer they are really good at what they do. Each phone the produce always has its own unique feature that customers will always want to get
, same goes with IPhone
For a positive experience, Apple products like Mackbook are great products.
Then in terms of the negative part, Mackbook ways of using and navigating are kind of stressful.
Too many protocols and restrictions are a big inconvenience.
Itel 33plus is awesome in terms of battery durability, padded battery or inbuilt battery, fancy colour designs, affordability and user friendly.
However, poor picture quality, small size RAM, sluggish charging are major pitfalls that needs to addressed in order to compete.
I remember the iPhone 4 had antenna/cellular signal issues. This was no deliberate. They came up with an almost revolutionary way to design smartphone antennas but due to insufficient testing, they did not correctly predict how it would work when released. This radical new design led to poor cellular signals when held (with the left hand. weird right?). If Apple had not already built up a lot of good will, it could have been a very costly mistake for them. The user experience of the iPhone 4 is pretty poor when compared to other iPhones. Safe to say that lessons were learned.
I had a bad experience with the crypto currency exchange mobile app. They had a massive app install campaign with a very good promise on the value to be delivered to the customers, which got thousands of users to join a wait list before the app launch. First, there were several delays on the app launch and after it was finally launched, the user experience was nothing that the users expected. It was really disappointing
my first smart phone was a windows HTC, at the time they were not really called smart phones. it was a very good experience
it had one home button, everything else was screen touch. big screen and a touch pen.
the downside was probably because there was no continuity and they failed to build on the success.
I had a fantastic experience with slickhustle. a one stop app for artisans….
Several years ago, I used NOKIA phone. It is not a desirable experience to me compared to the phones now because the size of the phone, weight of the phone and the style of the ringing tones.
This is why nokia lost a massive market share and even the small brands are now even more innovative in their product delivery