In this activity, you will practice writing a value proposition statement. This statement will be a starting point as you approach value proposition design for your chosen product. Ensure it is concise, clearly summarises the problem and solution on offer, and is compelling.
- Review the insights you gathered and used throughout Week 2.
- Complete the following questions to write your value proposition statement.
- What is the problem you’re solving with the new product?
- What is the unique differentiator about how you’re solving your problem?
- How will this solution benefit your customer?
- Combine your answers. Write your statement based on your answers to the previous questions. Remember to ask yourself: is your value proposition unique, specific, relevant, sustainable, and believable? It should be short and to the point (and ideally no more than 30 words long). Check that your statement:
- identifies the problem and succinctly describes the solution to it
- identifies the unique differentiator of the solution
- makes it clear how your customer will benefit.
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- Weebly: Building a website has never been easier. It gives entrepreneurs all the tools they need to create a unique site without the need for any technical expertise.
- Groovehq: Builds better customer experiences with Groove software – it delivers everything you need to convert, support, and delight your customers.
- Post and submit your draft value proposition statement in the Comments section in the community or write into your book.
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Problem: In the riverine villages in the Niger Delta axis of Nigeria, rural dwellers finds it difficult to drink clean water. Villagers openly deficates on the water, as a result, they’re exposed to waterborne disease because it’s the only water available in the rural settlement.
Unique differentiator: Introduce the installation and use of borehole system.
Benefit: Access to fresh and natural water.
Value proposition: Our idea brings the cases of waterborne diseases to the bearest minimal and saves children from falling sick as a result of drinking the contaminated water from rivers when the urinate and deficate on.
The positive outcome of diversity of team cannot be overemphasized because in such a situation all team has come with a different strategies and abilities, joining all these together will surely provide a massive success, there will be less conflicts since they are have not been working together before, everyone would want to see the end of the project being successful.
Your point of view caught my eye and was very interesting. Thanks. I have a question for you.
Problem: here in the Southern part of Nigeria, most villages finds it difficult to get clean and filtrated water, in other words making the rate of cholera high.
Unique Differentiator:Our new water product, “clay pot filtration”,it’s filters,99.9% of contaminant
Customer Benefit:With “clay pot filtration unit”consumers only needs to fetch their water and add it into our clay pot filtration. The most amazing part about our clay pot filtration is that you can fetch any source of water you have. aside salt water add it to our clay pot filtration and it’s filters your water and make it healthier for you to drink.
Value preposition: our consumers doesn’t need only a good source of water to use our product, they can get water from the well,rainwater,river water etc and add it to our clay pot filtration . It’s seamless and easy.
Get straight to production – We will handle the marketing and sales of your goods.
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Creating a medical data hub that can be easily adopted and motivate more remote/visual jobs and also makes the transition of medical images clear and sharp for easy interpretations by the consultants.
Building a business that will last is not easy. It takes a dodged fellow to gather necessary elements that will deliver a standard model that will meet customer’s needs.