In this activity, you will practice writing a value proposition statement. This statement will be a starting point as you approach value proposition design for your chosen product. Ensure it is concise, clearly summarises the problem and solution on offer, and is compelling.
- Review the insights you gathered and used throughout Week 2.
- Complete the following questions to write your value proposition statement.
- What is the problem you’re solving with the new product?
- What is the unique differentiator about how you’re solving your problem?
- How will this solution benefit your customer?
- Combine your answers. Write your statement based on your answers to the previous questions. Remember to ask yourself: is your value proposition unique, specific, relevant, sustainable, and believable? It should be short and to the point (and ideally no more than 30 words long). Check that your statement:
- identifies the problem and succinctly describes the solution to it
- identifies the unique differentiator of the solution
- makes it clear how your customer will benefit.
- 2itesting: We deliver certainty through our bespoke framework AssureRMF, this enables you to accelerate your digital journey.
- Weebly: Building a website has never been easier. It gives entrepreneurs all the tools they need to create a unique site without the need for any technical expertise.
- Groovehq: Builds better customer experiences with Groove software – it delivers everything you need to convert, support, and delight your customers.
- Post and submit your draft value proposition statement in the Comments section in the community or write into your book.
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1. Problem to Solve:
Time-starved entrepreneurs and business owners struggle to manage administrative tasks efficiently, leading to reduced focus on core business growth.
2. Unique Differentiator:
An AI-powered virtual assistant service combined with personalized support, offering seamless task automation and hands-on expertise for a tailored, efficient solution.
3. Customer Benefit:
Save time, enhance productivity, and refocus energy on high-value business activities, achieving measurable growth and success.
Proposition: Waste-to-Energy Marketplace App
Develop a user-friendly app that connects waste collectors with buyers interested in converting waste into energy or reusable materials. The app will allow users to list gathered waste, specify its type and quantity, and link directly to buyers such as recycling companies, energy producers, or industries needing raw materials. This system will promote efficient waste management by reducing landfill overflow, supporting sustainable practices, and creating a seamless waste-to-value marketplace.
Problem: Difficulties in getting good tourist sites in Africa in all one platform with exact features as seen onsite.
Value Proposition: Creating a website and an app that will enable getting tourist sites readily available with best suited accomodation ranging from 4 star hotels to 5 star hotel accommodations.
PROBLEM: Aspiring developers experience anxiety and doubt when confronted with the prospect of learning a programming language, example JavaScript. JavaScript’s perceived complexity leads to frustration and delays in developer progress.
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Imagine an app where anyone seeking the help of a Lawyer will be so easy to get. You don’t have to look for offices but all you have to do is download the app and the rest is history.