Various definitions of the concept of quality have been put forward.
One generic definition (Pass, 2006b) is as follows:
The overall characteristics of a product or service that fulfill the requirements of customers in terms of quality.
This definition aligns with the viewpoint of Joseph Juran, who, in the 1950s, defined quality as ‘fitness for use’ (as quoted in ASQ, 2019).
This definition is largely consistent with the definition of quality provided by APM (2019, p. 214):
The suitability for the intended purpose and the degree to which the output of a process or the process itself conforms to the requirements.
Now take a moment to consider the following statements about quality. Which ones do you agree with?
- Quality should prioritize the customer’s needs.
- Quality is an internal focus.
- Quality should be considered from the project’s inception.
- The execution phase of a project is crucial for achieving quality goals.
- Quality issues should be openly discussed to identify corrective actions.
- Quality problems should be concealed from customers and possibly managers.
- Individuals are enthusiastic about producing high-quality outcomes.
- Team members do not produce quality outputs without close supervision.
Share your thoughts on these statements in the discussion section below.

Ensuring quality project output begins with a proactive approach, integrating quality considerations from project inception. By aligning project objectives with customer needs, the project management team fosters a client-centric focus, enhancing overall satisfaction. The execution phase assumes pivotal importance, demanding meticulous attention to detail and adherence to quality targets. Emphasizing that quality is achievable through effective collaboration and skillful management, the team underscores that people play a central role in delivering successful projects. Through a holistic commitment to quality, encompassing planning, customer alignment, meticulous execution, and skilled collaboration, the project management team ensures the delivery of high-caliber projects that meet or exceed expectations.
1) Quality should prioritize the customer’s needs – Agree
2) Quality is an internal focus – Disagree
3) Quality should be considered from the project’s inception – Agree
4) The execution phase of a project is crucial for achieving quality goals – Agree
5) Quality issues should be openly discussed to identify corrective actions – Agree
6) Quality problems should be concealed from customers and possibly managers – Disagree
7) Individuals are enthusiastic about producing high-quality outcomes – Agree
8) Team members do not produce quality outputs without close supervision – Disagree
Quality should prioritize the customer’s needs. – AGREE
2. Quality is an internal focus. -DISAGREE
3. Quality should be considered from the project’s inception. – AGREE
4. The execution phase of a project is crucial for achieving quality goals. -AGREE
5. Quality issues should be openly discussed to identify corrective actions. – AGREE
6. Quality problems should be concealed from customers and possibly managers. – AGREE
7. Individuals are enthusiastic about producing high-quality outcomes. – AGREE
8. Team members do not produce quality outputs without close supervision. -DISAGREE
1. Quality should prioritize the customer’s needs. – AGREE
2. Quality is an internal focus. -DISAGREE
3. Quality should be considered from the project’s inception. – AGREE
4. The execution phase of a project is crucial for achieving quality goals. -AGREE
5. Quality issues should be openly discussed to identify corrective actions. – AGREE
6. Quality problems should be concealed from customers and possibly managers. – DISAGREE
7. Individuals are enthusiastic about producing high-quality outcomes. – AGREE
8. Team members do not produce quality outputs without close supervision. -DISAGREE
1. Quality should prioritize the customer’s needs. – AGREE
2. Quality is an internal focus. -DISAGREE
3. Quality should be considered from the project’s inception. – AGREE
4. The execution phase of a project is crucial for achieving quality goals. -AGREE
5. Quality issues should be openly discussed to identify corrective actions. – AGREE
6. Quality problems should be concealed from customers and possibly managers. – DISAGREE
7. Individuals are enthusiastic about producing high-quality outcomes. – AGREE
8. Team members do not produce quality outputs without close supervision. -DISAGREE
1) Quality should prioritize the customer’s needs.
Agreed: Meeting or exceeding customer expectations is often used to define quality. Prioritizing customer needs ensures that the final product or service is in line with market expectations.
Quality is an internal focus.
2) Disagree: While there are internal processes and standards in place to ensure quality, the ultimate measure of quality is often how well the product or service meets external standards and customer expectations. Internal processes are a means of achieving external quality.
3) Quality should be considered from the project’s inception.
Agreed: Considering quality from the start helps to lay the groundwork for successful project outcomes. Early planning and quality control can help to avoid problems later on.
4) The execution phase of a project is crucial for achieving quality goals.
Agreed: The execution phase is where plans are put into action. It is critical to ensure that the product or service is developed or delivered per the quality standards specified.
5) Quality issues should be openly discussed to identify corrective actions.
Agreed: Open communication about quality issues is critical for ongoing improvement. Identifying problems and discussing corrective actions aids in the prevention of future problems.
6) Quality problems should be concealed from customers and possibly managers.
Disagree: Transparency is essential for sustaining trust. Hiding quality issues can lead to more serious problems later on. Open communication about difficulties is critical for developing long-term relationships.
7) Individuals are enthusiastic about producing high-quality outcomes.
Agree: Generally, people who are passionate about their work are more likely to strive for high-quality results. Enthusiasm and commitment both contribute to a positive quality culture.
8) Team members do not produce quality output without close supervision.
Disagree: While supervision is important, a culture of accountability and responsibility can lead to team members producing quality outputs on their own. Trusting and empowering team members can improve the quality of their work.
Summary I agree with 1,3,4,5,7 and disagree with 2,6 and 8.
To achieve and maintain high-quality outcomes in projects and products, it is essential to adopt a customer-centric approach, consider quality early on, maintain transparency in communication regarding issues, and foster enthusiasm and accountability within teams.
I agree with no 2, 3 and 5, I disagree with the rest
1. Quality should prioritize the customer’s needs: End users should be considered in project because if you fail to give quality in your outputs they may stop patronizing and the company revenue will be dropping and that will stop the company not achieving there goals.
Quality is an internal focus. Quality should be proiritise as an internal behaviour, as a project manager quality of products should be an internal and primary focus for deliverables
Quality should be considered from the project’s inception. Yes, if a project manager compromise in redering quality in a project process the output or the end result will be affected.
The execution phase of a project is crucial for achieving quality goals. Agreed
Quality issues should be openly discussed to identify corrective actions. Yes, all requirement should be discussed and put into consideration openly within the team members to achieve quality goals because the output is not coming from an individual but a collective effort.
Quality problems should be concealed from customers and possibly managers. Quality problems cannot be kept forever its better its solved soon as detected
Individuals are enthusiastic about producing high-quality outcomes. Yes
Team members do not produce quality outputs without close supervision. I disagree, The outcome of all project start from the quality of leadership, product, cost and time the project manager invested in the project, when you have or select a good team with there skills with good human relationship they will surely produce quality because the end result is also there happiness.
1)Quality should be focused on the customer’s need- I disagree as quality should be a standard of the organization and not a requirement for the customers needs
2)Quality is focused internally- i agree with this statement
3)Quality should be considered from the beginning of the project- i agree with this statement.
4)The execution phase of a project is the most critical to achieve quality targets- i disagree, i believe the planning stage is the most critical to achieving quality target
5)Quality issues should be discussed openly to find corrective actions.- i agree
6)Quality problems should be hidden from customers and possibly also managers- from customers yes but from managers no.
7)People are keen on producing quality outputs.- i disagree with this statement
8)Team members do not produce quality outputs without close supervision.- this is totally dependent on the head of that team
As a project manager, I, strongly agree with the following thoughts on quality in project management.
Quality should prioritize the customers’ needs, knowing your customers’ needs and wants and aiming to get quality results should be a top priority.
Considering quality as an internal focus here should be to the customers’ advantage if only the stakeholders and the team required to get the project completed has the customers’ needs in mind.
Quality should be considered from the project’s inception. Knowing all what it entails at the beginning of the project will help in getting the best team, materials, and skills to get started.
Quality problems should be addressed immediately to the managers and even customers to know the way forward