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DAY 1

What does product management look like, and where does it come from?

What is Product Management – Intro

What are the problems?

The first and second Mistakes Businesses make.

DAY 2

The third Mistake

The Final Mistakes

The hard side of a product manager

The soft skills of a product manager

DAY 3

What exactly is a product?

What is the life cycle of a product?

Practical activity: Product life cycle stages

Stakeholders

DAY 4

VERY IMPORTANT – Please Read CAREFULLY

Introduction to the market

Strategic business goals and strategies

Product-led growth strategies

Understanding Product design to build successful products

DAY 5

Discussion – What do you think makes product design successful?

What is a successful product?

The role of UX in product design

Practical activity: How does Apple create positive UX?

Thinking about how to design your product

DAY 6

Design thinking process

Stanford’s five-stage Design Thinking model

Conceptualizing effective products with value

Preparing a prototype to support product improvement

6 Great Value Proposition Examples Explained

DAY 7

Practical activity: Creating your own value proposition

DESIGN THINKING AS THE FOUNDATION FOR THE DESIGN PROCESS

Design Process

INTRO : Design Process

1. Define Product Vision And Strategy

2. Product Research

3. User Analysis

4. Ideation

5. Design

6. Testing And Validation

7. Post-Launch Activities

DAY 8

What is a product launch?

Examples of successful product launches

What is product marketing?

Introduction to product marketing

Marketing funnel

Check your knowledge.

DAY 9

Value of product marketing

Market positioning

Practical activity: Identifying and sharing critical factors that lead to product launch success.

Launching your product to the market

DAY 10

Types of product launches

Writing a product launch plan

Tips for a successful product launch

Examples of unsuccessful launches

DAY 11

Practical activity: Creating a product launch plan

Introduction to product improvement

What is Kaizen?

(Reveal) – What is continuous improvement

DAY 12

The four pillars and the continuous improvement process (PDCA)

Practical activity: How would you implement effective continuous improvement practices?

Types of metrics to measure performance

What is a success metric?

DAY 13

How do you determine which metric to use?

Continuous improvement through product analytics

Success metrics

Internal and external stakeholder management for continuous improvement

DAY 14

Customer feedback mechanisms for product improvement

What are customer feedback mechanisms?

Collecting customer data as feedback

Practical activity: Learning from Snapchat’s failure

DAY 15

Collecting customer feedback

Product Manager Salary: Your 2024 Guide

Wrap-up discussion – Get your CERTIFICATE