Practical activity 2: Product Management Course: How does Apple create positive UX?

Let’s take a look at how Apple creates great examples of products that create positive user experiences and set the standard for similar products offered by competitors:

  • The iPhone 5 smartphone used a revolutionary design, with its all-metal case and glass front, giving users a highly usable, quality product that fulfilled the basic functions of a smartphone with the desirable features of luxury and ease of use. [1]
  • Apple’s 2012 MacBook Air set new standards for laptop aesthetics by enabling the Apple logo to light up as well as offering users the world’s slimmest laptop design at the time. It left Windows laptops playing catch-up for many years, particularly in the elements of desirable ‘look and feel’. [2]

Apple continues to ensure that creating delight for user experience is present in all its products by setting standards for product design.

Instructions: Describe a good or bad experience with Apple OR any product

Think about products that you have had a good or bad experience with and respond to the questions.

  1. Reflect on a good or bad experience you had when using an Apple product or another similar product.
  2. Post your experience in the community discussion group. Why do you think your experience was positive or negative? Provide reasons for your answer.
  3. Respond to at least one of your peers’ responses to see if anyone experienced the same as you. What do you think of their reasons?

Next, let’s take a look at how you can apply design thinking for your product design and development.

Practical activity 2: Product Management Course: How does Apple create positive UX?

301 thoughts on “Practical activity 2: Product Management Course: How does Apple create positive UX?

  1. During my National diploma in school, I could remember vividly I sold my Nokia 2610c and add money to buy a second hand symbian phone. Solely because the symbian phone offers a very captivating feature I’ve never used before, the ability to navigate several apps without having to close any by minimizing the apps. It was a surreal feeling and I was elated to have experience it.

  2. I honestly haven’t used any apple product but, I have siblings and friends who do.
    I can say that apple products are built as celebrity products because they are very sophisticated and have great features.
    The downside I noticed is that it doesn’t have lasting batteries, making users to carry battery bank up and down, also apple products have distinct charging devices, making it difficult for users to charge their devices with other chargers meant for non Apple devices.
    Apple products are equally very expensive and lack secondhand values (price wise).

    As a matter of personal preference, I don’t desire to own an iPhone, despite it’s sophisticated features.

    1. I totally agree with you on this. Apple products, especially the iPhones are very expensive for an average living person in Nigeria, and the fact that they don’t have a lasting battery life that comes with a distinctive charger makes feel less interested in their products. If you ask me to choose between Tecno camon 20 with a 5000mah battery and iPhone XR with about 3000mah, don’t be disappointed if I go for the Tecno cus of the battery capacity considering crippling power supply in my region. However I believe Apple iPhones have improved overtime in terms of battery, designs and inbuilt features that aids seamless usage of the product.

  3. I haven’t used an Apple phone before, but my sisters do. i don’t mind having one…lol

    Apple phones are complex, but great. am not happy with Apple phone because it doesn’t share files with other phones, and it make things difficult e.g. you cannot transfer document to another device but other device like Samsung is compactible to other device.

    Apple phones is the world best phones for me because of all their features and their camera is top notch.

  4. In my opinion, I think Apple build features that are simple in complex and difficult ways just in the name of luxury and sophistication. Originally, an average person may not be able to identify or utilize Apple products features to its maximum potential without assistance from someone who has an idea on how it works unlike Samsung phone or HP laptop which is easy to navigate and understand without training.

    1. I totally agree with you in your assessment of Apple products. I personally think they build complex features in the name of sophistication.

    2. My thoughts exactly! The one time I used an iPhone temporarily was a frustrating experience. I was so relieved to get my Android device fixed and return to seamless, stress-free navigation.

  5. My first time of using an apple iPhone i was not happy because it cannot share files with other phones then not until Xender was integrated. However, the clarity of the camera was top notch and i am loving it.

  6. Apple got to the market with a very unique features starting with a brighter camera with long durability unlike other brands that the camera reduces brightness as it’s used. Fast charging features, smooth and seamless calibration. Including the iCloud features that helps iPhone users to safe apps and important folders without fear of losing the phone.

  7. The iphone is such a great phone with beautiful aesthetics and excellent design appealing to users. Its simple and classy physical appearance, high-quality camera, portable size, and high screen resolution among other features made the product team stand out. I must commend the design team for developing the modern design for smartphones creating a strong brand name that other competitors are only struggling to catch up with. However, the product has some limitations such as poor battery duration which requires African users to buy power banks alongside the phones, very expensive, making it a celebrity kind of phone, and high-value depression; for instance, an iPhone bought for N1.5m can be sold for N450k in second-hand value after using it for less than 1 year. A very high depression rate compared to other phones.

  8. Apple is a good product, has really nice features and quite easy to navigate but the general issue has always been the battery life span and all.
    But nobody talks about the space usage, about how it gets full so fast and being asked to buy space on iCloud.

  9. Apple makes their products really easy to use and beautiful to look at. They use fancy materials and keep things simple so anyone can use them.

    Apple makes sleek and user-friendly devices. My iPad, for example, is easy to set up. The screen is amazing, and everything works smoothly. Plus, it connects perfectly with my iPhone and Macbook. However, the battery life could be better.

  10. Iphones has a great camera no doubt and this is one of the reasons it stands out. but most iphone users will agree with me that the battery life span is nothing to write home about. its so discouraging and annoying.

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