Practical activity 2: Product Management Course: How does Apple create positive UX?

Let’s take a look at how Apple creates great examples of products that create positive user experiences and set the standard for similar products offered by competitors:

  • The iPhone 5 smartphone used a revolutionary design, with its all-metal case and glass front, giving users a highly usable, quality product that fulfilled the basic functions of a smartphone with the desirable features of luxury and ease of use. [1]
  • Apple’s 2012 MacBook Air set new standards for laptop aesthetics by enabling the Apple logo to light up as well as offering users the world’s slimmest laptop design at the time. It left Windows laptops playing catch-up for many years, particularly in the elements of desirable ‘look and feel’. [2]

Apple continues to ensure that creating delight for user experience is present in all its products by setting standards for product design.

Instructions: Describe a good or bad experience with Apple OR any product

Think about products that you have had a good or bad experience with and respond to the questions.

  1. Reflect on a good or bad experience you had when using an Apple product or another similar product.
  2. Post your experience in the community discussion group. Why do you think your experience was positive or negative? Provide reasons for your answer.
  3. Respond to at least one of your peers’ responses to see if anyone experienced the same as you. What do you think of their reasons?

Next, let’s take a look at how you can apply design thinking for your product design and development.

Practical activity 2: Product Management Course: How does Apple create positive UX?

287 thoughts on “Practical activity 2: Product Management Course: How does Apple create positive UX?

  1. After updating my iPhone to the latest iOS version, I encountered several problems. The update caused my phone to slow down significantly, with apps taking longer to open and respond. The battery life also deteriorated rapidly, requiring me to charge my phone multiple times a day. Additionally, some of my frequently used apps started crashing unexpectedly. Despite multiple attempts to troubleshoot and even reset my phone, the issues persisted. I reached out to Apple Support, but the solutions provided did not resolve the problems, leaving me frustrated and dissatisfied with my experience. I had to switch brands.

    1. Hello Ojuolape80, I can also relate to the issue of battery life after updating your iPhone to the latest IOS version because I also had such issues when I was using iPhone XR. If you haven’t switched brand I would have suggested you try out enable the power mode I gues it could help.

      1. You would have kept in mind that most phones don’t function well after upgrade. In fact, you should rather get a lesser phone than what you had than trying to upgrade a particular phone to a newer version. Upgrading an iphone XR to iOS wasn’t a good idea. In other words, the fault could be traced to you, not the product.

  2. Here is my reflection on a positive experience with Coca-Cola:

    Experience: I had a great experience with Coca-Cola’s personalized bottles campaign. I was thrilled to find a bottle with my name on it, making the product feel special and tailored to me.

    Why positive: My experience was positive for several reasons:

    1. Personal touch: The personalized bottle made me feel like the product was made specifically for me.
    2. Emotional connection: The surprise and delight of finding my name on the bottle created an emotional connection to the brand.
    3.Innovative marketing: The campaign showed Coca-Cola’s willingness to innovate and try new things, making the brand feel fresh and exciting.

    Reasons for positivity: My positive experience can be attributed to Coca-Cola’s focus on customer experience, innovative marketing strategies, and ability to create emotional connections with their customers.

  3. Well, I have had varied experience with different brands not just Apple products but I will start with the Apple.

    One of the most frustrating aspects of using an Apple which in my case the iPhone was the poor battery life, I often carry a power bank all the time as the phone might run out of charge at any time, another was the sound quality, is a bit low.

    The positive experience is the security aspect of it together with the memory space and camera quality.

    To the second product which is Techno, the primary issue I had with it was low memory space, always getting pop up notifications to free up space which in my opinion was frustrating. But the good aspect I love is the sound quality.

    Now to the last product which is Samsung and Nokia, the product offers a well balanced performance, with good battery life, ample memory and excellent sound quality. These two kinda of addressed the issues I encountered with other brand especially Samsung, it has been a good experience so far.

  4. My Experience with Tecno Spark 4Air and Infinix Hot 40i

    My Experience with Tecno Spark 4Air
    I had used the Tecno Spark 4Air with 32GB storage and 4GB RAM for quite some time. My experience with this device was mostly positive. The phone had a decent camera and satisfactory battery life and was quite affordable. However, there were some limitations, particularly with storage and performance. With only 32GB of storage, I frequently found myself deleting apps and photos to make space. Additionally, the 4GB RAM struggled with multitasking and running more demanding applications, which led to occasional lagging and slowdowns.

    My Transition to Infinix Hot 40i
    Recently, I switched to the Infinix Hot 40i with 128GB storage and 8GB RAM, and the difference has been remarkable. The increased storage capacity has been a game-changer, allowing me to download more apps and store more photos and videos without constantly worrying about space. The 8GB RAM has significantly improved the phone’s performance, making multitasking smoother and reducing lag. The Infinix Hot 40i also boasts a better camera and a more modern design, which enhances the overall user experience.

    Why My Experience Was Positive
    The primary reasons for my positive experience with the Infinix Hot 40i are:

    Increased Storage: The 128GB storage is ample for my needs, eliminating the constant hassle of managing space.
    Enhanced Performance: The 8GB RAM allows for better multitasking and smoother operation of applications.
    Better Camera: Improved camera quality has been a pleasant upgrade, making it easier to capture high-quality photos and videos.
    Modern Design: The sleek design and better build quality add to the overall satisfaction.

  5. Apple has been able to develop a good product that really hit the market. Let’s take any instance of iPhone. iPhone is a good initiative which captivate the young minds. I love the fact that the camera is so clear and beautiful. Kudo to Apple for that.
    Though i don’t use any apple product at the moment but my friends do complain about the life span of the battery:
    1. Storage capacity
    2. Competition of upgrade on the level of iPhone they use: they always feel like upgrading each time and i ask myself why? but they do feel the latest grade is the best…
    3. Cost of purchase

  6. Apple is a great product no doubt. The features and designs is brilliant but the negative experience I have using apple is the
    . Cost
    . Battery health
    . Memory space
    The feature has made it lesss beautiful experience using the apple product tho I have read/heard the apple product are made for limited time-use.
    Overall apple is a great and competitive brand all over the world.

  7. I ave not actually used any of the apply products.But my friend had a frustrating experience with Apple’s customer support. For instance, he tried to repair his iPhone’s faulty battery, but the support team insisted on replacing the entire device, despite the warranty covering only the battery. The process was time-consuming, and the he felt misled and undervalued.

    This experience was negative due to poor communication, inflexible policies, and a lack of empathy from the support team. It highlighted the importance of effective customer service and clear warranty explanations.

  8. I have always had a good experience with Techno products generally and trust they are really good at what they do. I’ve never been a lover of Apple and Samsung products as I believe it is overrated. Being a Techno User for almost a decade made me realize that you always get the value of what you are paying for and not being fake with their products as each product they produce always has its own unique feature that customers will always want to get no matter the price.

  9. The bad experience I had with a MacBook PC was the minimizing feature with three fingers, which enabled you to minimize several tabs on different activities you’re working on at the same.
    I think my experience was negative because I was always reluctant to use the MacBook PC for anything.

    I agree with enobrosky on his last statement as well.. As this features can initially be different and annoying but becomes easy to use as time goes

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