Let’s take a look at how Apple creates great examples of products that create positive user experiences and set the standard for similar products offered by competitors:

- The iPhone 5 smartphone used a revolutionary design, with its all-metal case and glass front, giving users a highly usable, quality product that fulfilled the basic functions of a smartphone with the desirable features of luxury and ease of use. [1]
- Apple’s 2012 MacBook Air set new standards for laptop aesthetics by enabling the Apple logo to light up as well as offering users the world’s slimmest laptop design at the time. It left Windows laptops playing catch-up for many years, particularly in the elements of desirable ‘look and feel’. [2]
Apple continues to ensure that creating delight for user experience is present in all its products by setting standards for product design.
Instructions: Describe a good or bad experience with Apple OR any product
Think about products that you have had a good or bad experience with and respond to the questions.
- Reflect on a good or bad experience you had when using an Apple product or another similar product.
- Post your experience in the community discussion group. Why do you think your experience was positive or negative? Provide reasons for your answer.
- Respond to at least one of your peers’ responses to see if anyone experienced the same as you. What do you think of their reasons?
Next, let’s take a look at how you can apply design thinking for your product design and development.

What I don’t like about Apple products is the durability of their battery.
I have not used an apple product before but i can say i have had to revert to the iPhone camera even though i use the best of another brand’s camera. i am big fan of the Samsung, especially the s-series. i took the iPhone 7 and Samsung s12 and decided to test each camera outlook and realistic result. i should say, the iPhone 7 camera even though a very old product of apple still stood its own against one of the best of Samsung.
this might be a positive experience per say but i should say the image capturing of the iPhone has made even the worse of photographer seem like a pro in a field they have little knowledge of. this can’t be help but it more like pushing a weakling to the warfront; he will either kill himself or endanger the rest.
Apple’s iPhone has set the standard for other brands in terms of making the user have the sense of luxury, security and even fast processing.
My Experience was with the BlackBerry phones. If there was anything that stood the product out for me was the instant message id name “pin” I was literally in love with the phone at the time that I owned multiple of them because it was the “smartphone ” of the season at the time and fun for chats.
In January 2022, BlackBerry Limited CEO John Chen confirmed that the infrastructure operating system, software, and services of the BlackBerry, which had been around for two decades, was being decommissioned. This meant that text messages, Wi-Fi, and even data usage would no longer work as they once did. It was not pleasant to me given the announcement that they are officially defunct and are physically unable to function.
I got to realize that they transitioned into a software company, one with a different purpose than the company had before, and are now of the leading cybersecurity companies.
I think it was a good thing for the brand because they had probably discovered a better solution for its consumers problems in better ways and the decision has been satisfactory both to the brand and its consumers.
Upgrading to a Samsung mobile device has been a great experience for me. The functionality, design, easy software upgrade,security (anti-virus) and user experience has been the game changer for me. I prefer it to other brands and I have never fixed anything hardware on it. The only thing I replaced was the charger and ear piece.
Samsung is customer-focused and this is why I will go for it any day.
i can’t agree less with you
I feel you on this. Samsung is just the bomb for me.
I recall my first experience with an Apple phone – the iPhone 7 plus. The experience was out of this world for me at the time because I had been using Android phones and the iPhone was an upgrade for me. The curved aesthetics of the phone was part of the positive experiences for me. Also the keypad was amazing as it was like it adjusted to my typing thereby reducing my typos. Another reason why the experience was elevated for me was the consciousness of being in the esteemed class of iPhone users – a status perception!
my experience is going to be on samsung product and apple product stating the differences to samsung product which is one of the most expensive gadget parts yes its a good product with good configuration which is andriod and with this the security level is very low kinda because it will be very easy to hack your phone but samsung is till one of the best best product to me and to iphone their security level is top notch and there product will always be outstanding and unique because they work wiyh customers preference
Apple still lead the race for me in both the physical appearance and configurations. The apple product is designed in such a way that they are not proned to theft and hacking unlike the android. The look and feel, the display of the applications, the texture, the weight, the overall look is appealing and very captivating and every users will like to experience it.
i once used an Apple Xs max mobile , it was a great product, users friendly and had great functional activities
one of the negative experience i had with the phone was the fact that it over heats at some point of usage and you have to shot it down in other to cool off
I remember when I changed phones from an android to iPhone and I never I was never going back 😆, the user experience was just so sleek and smooth, then iPhone interface had a enhanced and upgraded look to it and i was really hooked.
Exactly my experience too. But beyond the aesthetics of the phone was also the status symbol of an iPhone. I think this is an area to consider when designing a product – consider the perception of the product in the mind of users and the society.
I’ve been using apple iPhone 11 for over a year. The functionality and aesthetics are amazing but it overheats alot
this is true. i phone 11 normal has this heating stuff too just as Xs max but its just the 11 double camera series
same cannot be said of iphone 12 promax. even if the charging is getting hotter, it will automatically stop charging and tell you it will resume when the condition normalise.
My experience is with my Redmi Note 11, I have been using it for almost 2 years and it has given me ease… The battery life span is strong, it charges fast and then the system updates are amazing. The body built up is also great