What do you think is the most important stage in a product’s life cycle?

Graphic shows the The Product Lifecycle. Y-axis is labelled sales and x-axis is labelled time. The graph is divided into five sections: development, introduction, growth, maturity, decline. There's a bell curve shape. It starts at introduction then moves up and peaks at maturity then moves down in the decline section.

The product life cycle (2021)

Now that you have covered the basics of the product life cycle, complete the following exercise.

Instructions: Determining the most important stage in the cycle

  1. Reflect on what you think is the most important stage in this cycle.
  2. Write your answer in the discussion below, and explain why you think your chosen PLC stage is the most important.
  3. Try to find a real-world example that you can use in answering this. It might be an example from your professional experience or one you’ve found elsewhere.
  4. Reflect on at least one of comments from random learners below. Do you agree with their response? How do their experiences differ from yours?

Molly Campbell

What comes to mind as the most important stage for me is the decline stage. With the ever changing tech landscape, I feel that apps/websites etc have such a difficult task of staying relevant. Social media apps are what I thought of in this situation. Apps/sites such as Facebook or Instagram are now competing with SnapChat and TikTok, so both have updated their functions to include more video and filters, etc to be relevant in that market. They are trying extremely hard to prevent their decline and become obsolete. I do agree with others that development is very important as well, and the example I gave may have to go back to the development stage in a sense to redesign and update things to meet consumer demands.

Christina Bek Larsen

As it is a cycle, I find it very difficult to point to one stage as the most important one. One stage doesn’t exist without the previous one, I suppose. I think each stage requires something specific from the PM. With competition and evolving needs in mind, I am thinking about the growth stage as being a tricky stage. To keep relevant and ensure your rpoduct is growing seems like a challenge.

 Ibukun Oni

I think the “Development stage” is the most important phase because if the right product is not developed to meet the needs of customers, then efforts during the other stages become futile.

I recall developing a digital product, the first assignment of the project team was to ensure that the product met the needs of our customers.

 Chibuzo Anazodo

I think the Development stage is the most important because that is where you figure out what fits your consumers needs as well as trends in your industry to adapt or avoid to build a product that will thrive through all stages and still remain relevant after Maturity.

Peter Scheinsohn

I would say introduction, is most important step in the product life cycle. Even, if product was properly developed, but not good enough introduced and advertised or not clear enough introduced for which group it is, it will significantly influence its further growth. However, i also agree that proper development stage and growth stage are also very important, but good start (“introduction”) is vital in my humble opinion.

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283 thoughts on “Practical activity 1: Product Management Course : Product life cycle stages

  1. I would say that “Development Stage” is the most important phase. it’s during this stage that the ” customer at heart, demographic trends, and other phases are considered.

  2. Hi,in my own opinion,all stages are very important up from the development to decline stage..but the most important is the growth and maturity stage because is a very risky stage which has to be monitored in other to keep the product relevant and all to prevent it declining.

  3. At this I think the introduction stage is the most important, giving example with myself as a. Business person, most products in the market are very good but due to lack of strategic marketing it tends to wither or dumped aside.

  4. All stages are important in a product life cycle but in my opinion, I strongly believe that the Maturity phase is the most important and from a financial point of view because this is the period when the product is at its most profitable.

  5. For me, the most important stage in the product life cycle is the development stage. This very stage determines how relevant the product becomes and how long it stays in the market before declining. When the appropriate steps are taken to make a product with so much relevance, it Will have a lasting growth or maturity stage.

  6. I’d say the most important phase for a product is the growth phase, this is post introduction stage where the product is already out there. The growth stage reflects the acceptability of the product from the audience, the value proposition agreeability and the willingness of the customers to want more.
    Example;
    After the launch of so fresh, customers not just bought into the idea of the need to eat right but also the product was made available to solve the issue of actually going to the local market to source for fruits that will be mixed into smoothies, parfait etc eventually so fresh carved a niche and they partner with gym centres where they also sell products. This also brought about a market segment where other competitors are also innovating as a result of so fresh venture creativity and acceptability.
    Parfaits sell between N2000 and N 2500 and there is a ready market

  7. To me, the development phase I will say is the most important phase. In the developing phase products are given all it takes to become their very best. One single mistake at this stage, can ruin the entire product life circle.

  8. I think the introduction phase is the most important, how you present your product to the right costumer in the right conditions and circumstances sets the path for the rest of the product development iteration processes and life.
    If I could catch the costumer intention to the importance of my product to solve a particular problem I am now ready to continue the improvement of the product according to the costumer appeal and feedback.
    I have an example where I failed to catch the costumer attention because I was not specific about what problem I was trying to solve so I lost the interested costumer and got him lost in my product mission.

  9. What would be the most important stage for me is the Introduction stage. I once had an idea to start a business where I could curate gift boxes the main product would be candles, scented candles and best believe I was pumped up by the idea but when I went into the “whys” and “what” “how” questionsI realized how quickly I would hit a decline even when I had the funds to go through with it.

  10. What would be the most important stage for me is the Development stage. I once had an idea to start a business where I could curate gift boxes the main product would be candles, scented candles and best believe I was pumped up by the idea but when I went into the “whys” and “what” questions I realized how quickly I would hit a decline even when I had the funds to go through with it.

  11. The most important stage in the product life cycle varies, but I think the Introduction Stage is the most crucial.

    The introduction stage sets the foundation for the rest of the product’s life cycle. During this stage, the product is launched into the market for the first time, and the initial impression it makes on consumers can really impact its future success.

    A real-world example that showcases the importance of the Introduction stage is the launch of the first iPhone by Apple, which revolutionised the smartphone industry. Apple invested heavily in marketing and created significant buzz and FOMO around the iPhone, which helped generate high demand and set the stage for its continued success in the other stages.

  12. I think the introduction stage is the more important stage, even if the product is not well developed, the introduction stage into the market will give it an edge, the most important stage is the Growth stage.

    1. I totally agree with you, if I got the costumer attention I have more chances to keep his attention alife based on his feedback.

  13. For me, it is the maturity stage. Here’s why:

    Highest Profitability: During maturity, product development and heavy marketing costs have subsided, yet sales remain strong. This offers the highest period of profitability for a successful product.

    Also, how a product performs in the maturity stage indicates whether it has the potential to become a classic product with sustained demand, or if it will rapidly decline.

    1. I put the maturity phase as the second to the introduction phase, because if the introduction of the product was not done correctly you will never reach the maturity phase.

  14. All stages of a product are crucial, yet I hold the view that the maturity stage carries the utmost significance. In this phase, preventing entry into the decline stage becomes paramount. Therefore, it is essential to prioritize consumer satisfaction and conduct thorough due diligence to sustain the produc

  15. the most important stage can be interpreted as the growth stage. During the growth stage, the product experiences rapid sales growth as it gains market acceptance. This growth phase represents a period of significant opportunity for businesses to capitalize on increasing demand and expand their market share.

    Success during the growth stage allows businesses to solidify their position in the market and establish themselves as leaders in their industry. Building a strong market presence during this stage can lead to long-term success and profitability.

    While the introduction stage is crucial for launching a product and establishing its presence in the market, the growth stage represents the phase where businesses can capitalize on their initial success and drive significant expansion and profitability. Therefore, the growth stage can be considered the most important stage in the product life cycle from a strategic perspective.

    1. I can see your perspective.
      The growth stage represents a period of rapid sales growth, which can be very lucrative for companies. However, without a successful introduction stage to establish a strong market presence and generate initial interest, reaching the growth stage would be challenging.

  16. I believe the Development stage is the most important stage because it is the stage where the end goal of the product is being created carefully and processes to achieve it is being carefully put out.

  17. I believe that the development stages is important.
    Because when a product is properly developed it easily get the attention of the consumers/ customers.
    Example, in a fashion industry, when making a particular brand of clothes. What attracts the customer is the the drafting and the design on that particular brand of clothes.
    So the development stages is very important so that when the brand is been introduced in the market there will be much demand in the market.

  18. It’s is so difficult to point out to one stage as most important because, one can not happen without the other
    Most eatery spot is one typical example.
    At the introduction of the business, it was outstanding to everyone and everybody want to visit that eatery.
    But, some areas that need to be maintained so dt customers will be kept and will want to come back was left porous and competitors swept them off and took over in many states.

    So I agree with the view of Christina Bek larson.

    From.
    Agnes Moses

  19. All the phases are important for the success of the product, every product will go through each of those phases but what will determine how long an organisation or business enjoys the benefit of a product will be determined by how proactive and how much effort they give at the growing phase of the product. Facebook is a good example of a product that has benefited from the proactiveness of its product management team. It is currently at the Maturity state and the team have managed to keep it going. Facebook has constantly adapted to the changing market and consumer needs. When Facebook started there was no market, now there is Facebook Market. Facebook has also been proactive in responding to its competitors. For example, Facebook now has video reels and other features to satisfy the needs of its customers who would otherwise turn to YouTube and others.

  20. To me, all the stages are very important as the mistake made in any of the stages can only be discovered at the maturity stage which is crucial to the durability of the product in the market before it begins to decline.
    Dangote company as a notable case study, started with the buying and selling of household necessities. The first product launched was Dangote cement which became known in Nigeria. The product was meticulously sustained at the growth level making the product continually remain in the market. At the maturity stage, the company started to divert into household commodities until nearly is there a Dangote product that was not purchased by a family. This delayed the decline stage or rather transposed into the growth of another product which in turn has given the company continuous recognition and consistent demand for its product.
    From my observation, the growth stage is the most crucial for continuous satisfaction of the customer’s demand and expansion or name-building of the company to be forever relevant in the market.

  21. The Introduction stage stands out for me amongst other stages in the PLC. Its forms the basis for other stages to thrive aside the development stage. it is a strategic stage as it positions the product for visibility and acceptance by its target market which in turn leads to the growth and increased sales experienced once the product has gained a strong market presence. The introduction stage is a never ending stage because as products are being rebranded, redesigned or upgraded, the announcement, advertisement, market research must be on going. For example I believe the Coca cola brand still retains its market presence despite several changes, product upgrade and popularity because they are constantly introducing their brand through advertisement and so much publicity.

  22. I think growth stage is most important because that is where the products get to undergo changes and fits in for consumer taste before undergoing maturity and decline

  23. The important stage for me is the development stage.A product well developed brings about the well needed growth and people’s interest in it.Using the social platforms,Whatsapp for example.With the new developments on the app,new features are added which makes it more interesting and unique.It also pique people’s interest and they will want to see more.

  24. Although the introduction/development stage make a good cases as important stages in the product cycle, the Decline stage is a big factor that differentiates a big business from a short money making scheme.

    The Decline stage allows the successes of the initial stages become even more unique. The ability to continuously extend a product life cycle beyond it’s expected endpoint requires even more hard work and creativity than required in other stages.

    An example is Coca Cola, the ability to navigate the product over the years through decline periods has solidified the company to an almost eternal like level.

  25. In my opinion, the “Development” is of most importance, the design of a product from the onset will eventually show how fortunate/unfortunate a product will decline.
    For instance, during the development stage of “Apple” a lot of thoughtful innovation were considered as to enable the products of “Apple” relevant in the ‘future’ – which we are in today. Yes, I believe the view of growth stage also being a determinant factor, it comes with a lot room for improvement.

  26. i believe the growth stage is very important, you rarely see a new product get into the market at the development stage in its perfect state but during the growth phase it must have passed thru rebranding and the current market realities giving room for a knowledge of what the decline state looks like.

  27. I believe the most important stage is the develpmental stage,reason been that when a reasonable solution is not given to the problem , the product produced wont meet it needs and as a result of this a product might reach decline stage before reaching growth stage

  28. In my opinion, the development stage is the most important in the product cycle. A product has to first be made to meet a need, so introducing a product that won’t meet a need will definitely not grow.

  29. I think the development stage is the most important stage as products that are well built and will meet the consumer’s needs are what will bring profits and increase business growth on the long run. In the skin care industry for example, building the skin care products has to be done in a proper way, because if people do not need a particular product for their skin, they won’t purchase it when it’s developed even if it’s introduced to the world in a glorious way.

  30. It’s a very tricky one in the sense that all stages are vital for a Product to be successful in the market.

    However, personally, the “development stage” stood out for me. You won’t get to another stage in the Product life cycle without first developing a Product.

    For example, X(formerly twitter) was already a Product before new features was introduced to competite effectively with other social media apps.

  31. The introduction stage of the Product Life Cycle (PLC) is arguably the most crucial because it lays the foundation for a product’s entire lifecycle. This stage involves heavy investment in research, development, and marketing to introduce the product to consumers and establish a market presence. A prime example is the launch of Apple’s iPhone in 2007, which revolutionized the smartphone industry through effective marketing and innovative features. While other stages, like maturity, are important for sustaining market share and profitability, without a successful introduction stage, a product may not progress through the PLC.

  32. I honestly feel the Growth Stage is the most important stage of a product life cycle because at this stage, old features can be removed and new features can be implemented. For instance, Facebook removed some old algorithms affecting their security checks and implemented new and stronger algorithms. They also added new features in their photos and video editing apps to meet up with trending social media styles. They keep growing.

  33. Wow! Every stages of the product’s life cycle are very important, however I’ll say that the introduction stage is the most important because this is the marketing and announcements stage if not properly done, it could delay nor bring about low turnout.
    For example Lush hair is competing rigorously with expressions hair and what gave lush that lead is the robost marketing and introduction

  34. For me I will say the development stage is the most important. If you get it right first time at the introduction stage and growth stage will be easy. sales of the product or finding its place in the market is dependent on the development stage. If the first stage of the product is done well it will take a long while before it gets to the decline point.

  35. Decline Stage is the most important products life cycle. This is because at decline stage, the product manager must come up with a way to remain relevant in the market, competition in the market is increasing at a fast rate, the product manager has to be innovative for a particular product to still in the market.
    Example is a case of cd and dvd. DVDs are capable of storing more data than the CDs thereby rendering cds to be in a decline stage

  36. All stages are important in a product’s life cycle but I would say maturity stage is the most important because the maturity stage of the product life cycle is the most profitable stage, when products reach their peak sales and profits.

  37. I believe that the Development stage is the most important stage in a Product’s lifecycle. The development stage sets the tone for the other stages in that, in this stage, based on your research, you get to identify a problem, come up with a solution, research and build a customer base that actually needs your solution and based on the information from the research, build the right product, the right way. Without these, no product will make it past the introduction stage and one will end up wasting time and resources building something nobody wants.
    Also, I believe the Maturity stage come next after the development stage, because in this stage, the PM can monitor the progress of the product in the market especially with competitors involved, and use the data to make informed decisions that can keep the product in the market and out of the decline stage.

    1. It’s a very tricky one in the sense that all stages are vital for a Product to be successful in the market.

      However, personally, the “development stage” stood out for me. You won’t get to another stage in the Product life cycle without first developing a Product.

      For example, X(formerly twitter) was already a Product before new features was introduced to competite effectively with other social media apps.

    2. I totally agree with this in the sense that you must have done your market research, consumer wants and market needs, then proceeds to develop a Product that address all these needs.
      Other stages of the PLC comes in when there’s a Product.

  38. For me I think the Decline Stage is the most important products life cycle. This is because at this stage, the product manager has to think of way to remain relevant in the market. This is because the competition in the market is getting tough and for a product to remain relevant, the product manager has to be innovative. A typical example is the advent of Android Phones that sent the popular Nokia brand out of the Market. A lot of companies were switching to Android OS for their Phones but Nokia didn’t do that at the time and they got punished for that. So I think to remain in business, a product manager has to be sensitive when the product is at the decline stage and device means of staying relevant in the market.

  39. The introduction phase is the most important in a product’s lifecycle. This phase determines how the target audience responds to the product; this will either lead to its fall before it even gets a chance to begin its journey or to the growth phase.
    An example is Hypo Bleach’s entry into the market, which pulled its audience in one fell swoop. This led to its growth phase, which they had to maintain and groom.

  40. I think introduction stage is the most important and most difficult stage of a product, because at the introduction stage you are trying to introduce a new product to the audience in a very competitive market, this stage requires advertisement and publicity, it can be very difficult convincing consumers to try a new product in an era we have so much competitions in the market. So my believe is that the introduction stage is the most important stage cos if a product is not properly introduced it would lead to failure of the product and won’t be able to get to growth or maturity stage.

    1. My thoughts exactly. It is important to get it right from the beginning; if not, the growth phase may be a struggle if it ever gets there.

  41. The introduction stage is the most important phase of the product life cycle. With the evolving technology, people tend to buy things based on reviews or ratings. It can be very difficult to convince individuals to buy a newly introduced product without reviews or rating even if the product is exactly what the consumers need.

  42. I think development stage is very important because at that stage, you figure out who your costumers are, what they actually want and how to best satisfy the needs of your targeted costumers. By so doing you will be able to produce what will best suit and satisfy your costumers effectively.

  43. I think the development stage is the most important stage, because that is where the whole analysis is been put together and this is where determine if customers which are the final consumer of the product fall in love with the product or not, if the developing stage fail the whole process fail too. A good product can actually market itself.

  44. To me, I believe the most important stage in the product’s lifecycle is the Development stage. The development stage holds the key to success, as it’s where we tailor the product to customer needs and industry trends. This ensures adaptability throughout its lifecycle, allowing it to stay relevant even after reaching maturity.

  45. All stages play a crucial role but I lean towards the i troduction stage more than any. I acquired skill on pastry making (my development stage). Introduction stage was where my attempt at making a name for myself as a Baker ended. Getting customers proved to be harder than i thought and the little I got, I worked more than the profit i was getting.

  46. All the stages are very important. Just like the way Human is structured. Each part needs another. But, i strongly believe that the Development stage is highly essentially because if you do not develop a product? There would be nothing to introduce. For example, you want to make a dish wash. You would need to get your materials and then turn into a refined product (This process is Development) because you won’t be able to convince your buyer with just words of the mouth. When prospects are introduced to your product, then you tend to grow and become mature in managing your product.

  47. introduction stage lays the foundation for a product’s success by shaping consumer perceptions, establishing market presence, and setting the stage for future growth and adaptation. Therefore, it’s crucial for companies to approach this stage with careful planning, innovation, and strategic execution.

    Introduction stage of the iPhone exemplifies its importance in shaping consumer perceptions, establishing market presence, building momentum, and informing future product iterations. The iPhone’s successful introduction not only revolutionized the smartphone industry but also cemented Apple’s position as a leader in innovation and design.

  48. Product development stages are linear, and the stages rely on one another; however, I think the growth stage is very important. Here, your product is at a very delicate stage and would require more attention and innovation, product updates, UI/UX revamps, etc. Basically, you’re doing all you can to keep your product relevant to your users, attract more attention, and stay top of mind.

  49. From my own understanding so far from the course, the growth stage is the most important life cycle of a product, it’s like giving birth to a new born baby, apart from the nourishment the baby derives from the mother when in the womb, he or she still needs more attention and nourishment when born to enhance is growth and development, a product manager would have done a proper customer base check, along with the teamwork before designing a product, but consistence follow-up will enchance the live long of the product.
    For example, Meta that is own by Mark Zuckerberg, he uses a system of updating WhatsApp app every three months and it usually came with a new features, likewise for Facebook, Thread and Instagram…

    Growth is very vital in every product life’s cycle…

  50. I would say the introduction stage is crucial, as it assesses whether the product will gain wide acceptance, despite prior considerations, it does not ensure consumer acceptance. However, the decline stage is another important cycle, indicating the need for the product to revisit the development stage and make necessary adjustments due to change of demand technology and growth. An example is the introduction of Android into the phone market. Nokia, a leading product in the phone market, struggled to adapt. They opted to partner with Microsoft, which lacked the broad acceptance unlike Android phones. By the time they launched their Android product, another competitor had already seized and control the market.

  51. I would say that the development stage of the product life cycle is the most important, this is because it is the research phase before a product is introduced to the marketplace. This is when companies bring in investors, develop prototypes, test product effectiveness, and strategize their launch.
    Without this stage there will nothing to introduce to the market.

  52. In my opinion, I do think the growth stage is the most important, due to the fact that after multiple fact checking, inquiries, cross-analysis there is no determining that the product would grow or essentially go ahead to beat its competitors for example A group of young minds developed a music streaming app called astrotwig prospect wise it poses to be acceptable as it contains features that would enable up amd coming artists to have their songs heard by an already waiting market…
    But it hasn’t really lived up to expectations due to the existence of more powerful streaming platforms which suits the fancy of every artist.

  53. the product development stage is the most important stage because if mistakes are made at this point, the product will flop in the market. at this stage, it is important that the needs of the user is the utmost priority so as to achieve a successful product development.

  54. In my opinion, the introductory phase holds significant importance. I have observed instances where excellent products lacked a compelling introduction to the intended audience, resulting in a perception of disorganization and lack of structure. A well-executed introduction of your product holds the potential to facilitate progression through subsequent stages and foster growth. While the development stage is undoubtedly crucial, I believe that greater attention should be directed towards enhancing the introduction stage.

  55. I think the most important stage is development because, without that, the product might not even reach the growth stage. You need to develop a great product. An example that comes to mind is the electric keke. It is a great idea, but the target market is not yet ready for that, as most do not have access to steady electricity, and the charging of the keke during business hours would result in downtime or loss on the side of the keke driver.

  56. As a product manager, I believe every phase of a product’s journey is very important, but the development phase, where you’re shaping the product idea, understanding what customers want, doing market research, and planning how to launch it, is like laying down the foundation. Doing this part well can really set the tone for how the product performs in the long run.

  57. To me it’s Development stage that is the important stage because the product is refined, heavily invested in before it’s been launched out

  58. In my opinion, “Growth phase” is the most important stage of a product life cycle, because that’s where the market becomes competitive from other competitors and must be able to survive all of that before it moves to the maturity stage.

  59. What a lesson!!

    Thank you for this beautiful aspect of products, product management and it’s proactiveness through its life cycle – from the developmental stage to the decline.

    For me, all stages are important as one cannot do without the other. I have reasons why I chose this answer and I will
    analyze my response using two or three stages of a product’s life cycle.

    One, developing a product should not be centered around making gain and profit. The reason for the emergence of the product should be to meet the needs of the world and solve societal problems. This stage is very important and should not be neglected. Once this is sorted, we can begin to hold dearly to the financial gain that comes with it’s emergence. Of course, the figures are worked on from the start, but, it should not get us carried away and have our attention shifted from the very important aspect – which is client satisfaction and image building.

    Two, the introduction stage is that part where you have to get it right as it determines how high the product will fly or how far the product will go. Strategy is important, risk taking is essential and proactiveness is expedient as lacking any of these will bring about the failure of the product before it even begins. Whatever is done here will determine what happens at the growth stage.

    Three, let’s talk about this stage before I give my conclusion. The Maturity stage. This stage for me is the self awareness stage and it requires your dedication and attentiveness. This is the stage where you do not get carried away with the profits made, the popularity of the product and it’s high demand. You do not need to wait for a product to fail before you carry out your research, check the market for upcoming products or competitions, do a self or product examination to see where things were done wrongly, collect data, get clients or customer feedback and to see how these mistakes can be converted to styles or designs rather than have it escalate to the point of failure. This stage is the stage where you get to leverage your popularity and maybe introduce if not new products but a continuous or better improved part of the product to keep your customers or clients satisfied and glued to you and your offerings.

    For me, no stage is more important, all stages are important depending on how you view them and understand the roles they play to bring about success.

    Thank you.

  60. Well to me I think the most important stage is the Maturity stage because that’s where more work is expected to be put in because of the competition
    We can use social media for an example
    These days people use tik tok and instagram more and rarely use facebook so the team has to improve the quality and update it to the standard of the other apps so it can still remain at the level it was.

  61. I think the growth stage is the most important because it is at that point the product manager will know if the product solved any problems efficiently and also creates room for improvement and iteration to prolong it before the maturity stage. I think this is why Apple brings out new product frequently so they can still maintain their Growth phase

  62. The Growth phase; it is a very pivotal phase as there room for a lot of feedback, and the team has room to actively make improvements on the products and services to fit into the exact customer needs.

  63. I think the development stage is the most important stage of a product life cycle. This is the foundation of the product for if everything goes well in the development stage, their is an increase chance the product will succeed and stand a test of time in the market. This stage births all other stage as its outcome highly influence highly influences every other stages outcomes.

  64. I think the decline stage is the most important stage for me.

    To me, I feel this is how and when you come to realization of how important your product is in the market well it’s doing in the market. In this stage, it’s an either you regret or you appreciate ever taking the step of building that product in the first place.

    How you manage to keep your product in the market is very important.

    Take X formerly known as Twitter for example, they try very hard to introduce new features and keep activities going on the app. Look at how making money on X as a user came in all of a sudden, no user would have thought of that from the beginning.

    So I’ll say how well you keep your product relevant in the market and never let it fall is what’s important to me.

  65. In order to succeed in one stage of life circle, all the five stages of life circle must be put into consideration.
    I will say that the most important life circle, is the development stage.
    Products must be developed to meet the needs of the customer. A product is said to be useful to the consumer, when it meets the needs and purpose of it’s manufacturing.

  66. I think all the stages are important, because they all depend on each other somewhat. But one stage stands out for me and that is the development stage- I think it is paramount, because if this stage is properly managed well the product has a better chance of surviving through the other stages. When you understand you market, your consumer needs and the problem the product is looking to solve it becomes easier to always go back to the drawing board if there becomes a brick-wall, getting the development stage right also makes it easy and leaves the product open for innovations and expansions.

  67. All stages are important, but the most paramount of them all is the development stage. Let’s take a good look at Tesla owned by Elon musk. Without proper exploration and innovation of electric cars to solve a given problem which is petroleum based car, His company will not grow, nor mature in the market space.

  68. In my opinion, I feel the “growth” stage in a product lifecycle holds paramount importance as it signifies widespread market acceptance, revenue acceleration, and the establishment of a robust customer base. While each stage contributes to overall success, the growth phase not only validates a product’s viability but also propels it towards sustainable profitability, making it a pivotal driver of long-term success.

  69. I think the development stage is the most important stage because in this stage we determine and consider the reasons for producing a particular goods and it’s in this stage we get suggestions and filter some,and we also consider the negatives of the ideas and future probably that can occur

  70. I think the most important stage is the Development stage, The development stage in product development is a critical phase where the concept and ideas generated during the earlier stages, such as ideation and conceptualization, are transformed into a tangible product. This stage involves detailed planning, design, prototyping, and testing. Key activities include defining product specifications, creating design prototypes, engineering the product, and conducting various tests to ensure it meets quality standards and functional requirements. Collaboration among cross-functional teams, including designers, engineers, and marketers, is essential to align the product development process with market needs and organizational goals. The development stage also considers factors such as manufacturing processes, materials selection, and cost considerations. Success in this stage is crucial for the product’s overall viability and performance in subsequent stages of the product life cycle, including introduction, growth, maturity, and possibly decline. Effective communication, attention to detail, and a focus on innovation are key elements during the development stage to bring a well-conceived product to market successfully.

  71. From my perspective I think all stage of a product life cycle is important, at each stage there has to be critical and deliberate plans made.

  72. I think growth is the most important stage of the product Life cycle. While you have developed and introduced a product or services, you need to monitor if the growth is 100% in the positive direction. Yes the product might be growing,but is the growth making the organisation build strong brand loyalty and gain a community where the organisation can always rely on to produce more products or service for?

  73. Each stage of a product’s life cycle plays a crucial role, but the most important stage can vary depending on factors such as industry, market dynamics, and consumer behavior. However, the introduction stage is often considered critical as it sets the foundation for the product’s success by establishing its presence in the market and shaping consumer perceptions. Additionally, effective product development and marketing strategies during this stage can significantly impact the product’s trajectory throughout its life cycle.

  74. For me I think the introduction is the most important stage because this is when the product is release into the market, at this stage sales will be slow and demands new strategies to enable the product finds it’s place in the market for it to move rapidly into the growth stage. So i don’t think development is the most important stage, you can develop something great and if it doesn’t find it’s place in the market it will be a failed product.

  75. The development stage is important because if the product does not meet the specificity of customers’ need it will surely struggle at the introduction stage and may die at that point.

    However, considering the rate of change in our new world, I would say the maturity stage is the most important. My assertion is based on the fact that even after development of a product, you don’t stop developing it at each stage. So at maturity when it seems to have saturated the market, you will need loads of efforts to keep it affloat and prevent it from decline.

    My references are Nokia and iPhone. Nokia did not change when time changed and it was overtaken by time and event. iPhone changes every year and it has remained relevant till date. So for me, the most critical and important stage is the maturity stage because even at that stage development does not stop.

  76. iIn as well as i think all stages in the life cycle of a product is important. personally, i feel maturity phase is the most important phase because at this phase the product has passed its growth phase and sales will begin to drop. Organizations will do their best to make sure they keep it relevant and floating. They go back to their drawing board and figure out what to do to make ensure their products stay fresh and appealing to their consumers. A typical example is Apple iphones , in as much as the smartphone market is beginning to look saturated with the emergence of worthy competitors such as Samsung and Google pixel phones, apple still try their hardest to roll out new designs and features yearly, in order to appeal to their customers. which is one of the most important things ( appealing to consumers) so as to keep their product floating and also be able to withstand pressure from their competitors.

    1. In my own humble Opinion , I feel the development Stage and the Maturity Stage is the most important, the development stage is when the product is about to be newly launched into the market and it is how a product is refined for the custormers interest and the Maturity Stage is keeping your Cutormers intact,making sure the market is saturated , also learning from the mistake you did in the introduction and growth Stage and bringing in a new strategy to keep the sales balanced for a Long term

  77. The product development phase is the most important stage of the PLC. If the product developed doesn’t fit what the consumer wants or give the desired value, it will negatively affects the product’s performance in the remaining stages of its cycle.

    I remember a product my previous company released to the market, it was not as durable as the one released before it… The sales performance was poor and majority of the customer did return the product, and demanded refunds.

    I reckon that other stages are important, but for the development stage… It should meet consumer’s expectation at least.

  78. All stages of product life cycle is very important ranging from development to introduction to growth to maturity to Decline. However the sustainability of that product in the face of market competition is embedded in the growth cycle the ability of that product to continue evolving is essential. Product needs to be reintroduced
    At every given avenue just like DSTV although they have reached maturity stages the company constantly reintroduce their product always there by retaining old costumer while trying to get new user. So all stages of PLC is vital and should be reviewed at all times.

  79. Well from my own perspective I think all stages are so important in the product life cycle let begins with the
    Introduction stage
    You don’t just put product out there without knowing ur own products fully well and how it could be of help to the consumers, some developers are money diving dey don’t even know about there product well all what they want is money at the end of the day the customers and the consumers got hijact by people who knows well about there own products and use a strategy to make them their own customers….

    Secondly the Developing stage
    When you develop and produce good product no how you won’t grow . That’s another basic thing and important, develop your workers so they can develop a good products one they were well developed thing will go smoothly.

    Growth
    This is very important any organization or products you put out there and it’s not growing it’s useless , you need to grow once you were able to introduce your product well out there and develop your products and workers well .
    But some people relax once they are growing and started reducing their ingredients or their ways of doing their products and that makes things to backfire.
    In everything you do consider your growth and don’t relent when you are growing keep putting in your best.

  80. The maturity stage is the most important stage because if one has a good development plan and a very nice introduction to the market, then it starts growing, people start accepting it, then the maturity stage comes in where plans and actions and decisions are made to remain relevant in the market.
    Example: influencers, some start up really well that they grow fast and be relevant in the market but they decline fast because they don’t device plan to remain wanted to the consumers and stay really long at the maturity stage.

  81. Each perspective shared offers valuable insights into different aspects of the product life cycle (PLC). Let’s delve into each viewpoint:

    Molly Campbell emphasizes the decline stage, highlighting the constant need for adaptation and innovation to prevent obsolescence. Her example of social media platforms like Facebook and Instagram evolving to compete with newer platforms like Snapchat and TikTok underscores the importance of adjusting strategies to meet changing consumer preferences.

    Christina Bek Larsen takes a holistic view, arguing that each stage of the PLC is interconnected and vital. She points out the challenges of the growth stage, where maintaining relevance and managing expansion can be particularly demanding. Her perspective acknowledges the iterative nature of product development and the ongoing efforts required throughout the cycle.

    Ibukun Oni emphasizes the importance of the development stage, stressing that without a well-designed product meeting customer needs, subsequent efforts in other stages may prove fruitless. His real-world example of prioritizing customer needs in the development of a digital product underscores the foundational role of understanding and addressing consumer demands.

    Each viewpoint offers valuable insights, but I find Ibukun Oni’s perspective particularly resonant. Indeed, without a solid foundation in the development stage, efforts in other phases may struggle to achieve meaningful results. However, Molly Campbell and Christina Bek Larsen also bring important considerations to light, highlighting the ongoing challenges and interconnectedness inherent in managing products throughout their life cycles. Ultimately, the most important stage may vary depending on the specific context and goals of the product, but a comprehensive understanding of each phase is crucial for effective product management.

    Let’s consider the automotive industry, focusing on the development and growth stages of a new electric vehicle (EV) model.

    Development Stage:
    Imagine a car manufacturer embarks on designing and developing a new electric vehicle to meet the growing demand for sustainable transportation solutions. During this stage, extensive market research is conducted to understand consumer preferences, technological advancements, and regulatory requirements. The development team works on creating prototypes, testing various components such as battery efficiency, range, safety features, and user experience. They collaborate closely with engineers, designers, and potential customers to ensure that the final product addresses key pain points and delivers value.

    Real-life Example: Tesla Model 3 Development
    Tesla’s development of the Model 3 exemplifies the importance of the development stage. With a focus on affordability and mass-market appeal, Tesla invested significant resources in designing a sleek, high-performance electric sedan. The company prioritized battery technology advancements, software integration, and production efficiency to deliver a compelling product that resonated with consumers worldwide.

    Growth Stage:
    After successfully launching the electric vehicle, the product enters the growth stage, characterized by rapid market acceptance and increasing sales. During this phase, the manufacturer scales up production, expands distribution channels, and invests in marketing and promotion to capitalize on growing demand. Continuous improvements based on customer feedback and technological innovations further enhance the product’s competitiveness and market penetration.

    Real-life Example: Nissan Leaf Growth
    Nissan’s Leaf, one of the earliest mass-produced electric vehicles, experienced significant growth after its initial launch. As consumer interest in electric mobility grew, Nissan expanded its production capacity and introduced enhancements such as increased battery range and improved charging infrastructure. Strategic partnerships with utilities and government incentives further accelerated the adoption of the Leaf, positioning it as a leading player in the EV market.

    In this example, both the development and growth stages play pivotal roles in the success of an electric vehicle. Without thorough research, innovation, and customer-centric design in the development phase, the product may struggle to gain traction in the market. Similarly, effective execution during the growth stage is essential for capitalizing on emerging opportunities and establishing a strong foothold in the competitive automotive landscape.

  82. In my opinion, the most important stage in the cycle is the introduction stage. This is because it sets the foundation for the success of a product. During this stage, a company launches a new product into the market, creates awareness, and builds initial customer interest. It’s crucial to make a strong first impression and establish a solid market position.

    A real-world example of the importance of the introduction stage is the launch of the iPhone by Apple. When the iPhone was introduced, it revolutionized the smartphone industry and created a whole new market segment. Apple’s strategic marketing and innovative features during the introduction stage played a significant role in its long-term success.

  83. I think all stages in the life cycle of a product is important because one stage cannot exist without the other, but I think development stage will be the most important stage because it determines what the customers or consumers need or want before it is been launched in the market place. So I do agree with the others that development stage is very important as well.

  84. I think the development phase is the most important phase in a product’s life cycle. This is because solving the right problem for the right user will ultimately lead to a successful launch and growth. For example the INDRIVE APP is an app just like Uber/bolt used in ordering for a ride/taxi but in as much as bolt or Uber was already popular in the market space when it was launched. The indrive app came with a solution that the consumers were drawn to which is low cost. With the indrive app you can discuss the amount of money you would like to pay for a trip at the start of a trip. So regardless of traffic or distance, the price agreed upon is still what is paid unlike the Uber app that reads according to time. This made it easy to convince costumers to use and it is now thriving in the market space yielding profit to the organization. As far as people commute everyday, the app will still be very relevant.

  85. I think the development phase is the most important phase in a product’s life cycle. This is because solving the right problem for the right user will ultimately lead to a successful launch and growth. For example the INDRIVE APP is an app just like Uber/bolt used in ordering for a ride/taxi but in as much as bolt or Uber was already popular in the market space when it was launched. The indrive app came with a solution that the consumers were drawn to which is high cost. With the indrive app you can discuss the amount of money you would like to pay for a trip at the start of a trip. So regardless of traffic or distance, the price agreed upon is still what is paid unlike the Uber app that reads according to time. This made it easy to convince costumers to use and it is now thriving in the market space yielding profit to the organization. As far as people commute everyday, the app will still be very relevant.

  86. The Growth stage I think. Depending on how it’s handled, it would determine how long the product remains valuable and relevant. If there are appropriate tweaks here and there as competition arises, the product will be able to hold its own amidst a sea of similar products which will prevent it from phasing out faster.

  87. Each stage plays a crucial role depending on various factors such as industry, market conditions, and the specific product itself. However, considering the overall significance, the introduction stage stands out as vital.
    During the introduction stage, a product is launched into the market setting a foundation for the product’s entire life cycle and significantly impacts its future success. This is the stage to:
    1. Make a first Impression
    2. Establishing a strong market position (brand awareness)
    3. Gain Market Share
    4. Gather feedback and Iteration from customers for product improvement and adaptation to changing market demands.
    Using Tesla as an example, the introduction of its electric vehicles (EVs) exemplifies the importance of this stage. When Tesla introduced its Model S in 2012, it marked a significant milestone for the automotive industry. During the introduction stage, Tesla focused on building brand awareness, showcasing the capabilities of its vehicles, and expanding its charging infrastructure to support the growing demand for electric mobility. The success of the Model S laid the groundwork for subsequent models like the Model 3 and Model Y, driving Tesla to become a dominant player in the EV market.
    In summary, while every stage of a product’s life cycle is important, the introduction stage holds particular significance as it sets the trajectory for the product’s success and establishes the foundation for future growth and adaptation.

  88. From my point of view, the important stage in a product life cycle is the development and introduction stage. So from the development stage you need to know the efficiency your product is and how effective it is to your end user. While in the introduction stage you need to also know the type of strategy to get the attention of your user.

  89. To me the most important stage in a product’s life cycle is when it’s first introduced to the market. This is because it sets the tone for how well the product will do. Companies need to make a big impact when they introduce a product to make people interested in buying it. For example, when Apple launched the first iPhone, they made sure people knew how special it was with its touch screen and apps. If the introduction goes well, it can lead to the product becoming really popular and successful.

  90. One cap doesn’t fit all but I think the introduction phase is the most important as there is need to get the right strategy to grow in the market. During this phase, a lot of investment, awareness and persuasive marketing goes into it. This phase sets the impression consumers will have of the brand. To get other phase right, introduction phase which is the semi foundation phase must be near perfect. Looking at it from an angle of innovation, I would say the growth stage is the most important as there is need for constant product improvement due to competition and customer preferences. We need to continuously know what the market says and what our competitors are doing better to ensure we offer a product that keeps us in the market.

  91. I think the development stage is the most critical and important stage because a good product will surely attract customers in the long run. So once a company misses it at the development stage it will affect its recipient in the market. So product must be critically and carefully developed before introduction in the market.

  92. The development stage of a product lifecycle is crucial for every product. The foundation of a house will determine how long a house will stand, how another part of the house will be built, and if there will be no flaws in the building moving forward, a product without issue in the development stage will do well and it will not affect the decline stage because the product will do well.
    One example of a popular product that faced challenges in its development stage is the Samsung Galaxy Note 7. The Galaxy Note 7 was a flagship smartphone released in 2016. It gained attention for its large display, powerful features, and the inclusion of a stylus. However, the product experienced a significant setback during its development stage.

    The Galaxy Note 7 faced issues with its battery, leading to incidents of the devices catching fire or exploding. This flaw in the development stage resulted in a massive recall of the product, causing a significant financial loss for Samsung and damaging its reputation. The incident highlighted the importance of rigorous testing and quality control in the development of electronic devices and the potential consequences of overlooking such crucial aspects in a product’s lifecycle.-CHATGPT

  93. Every stage of the product life cycle is important, but the stage that stands out for me is the maturity stage. This is largely because this is the stage where the market for any product becomes saturated due to increasing competitors, weakening purchasing power, and technology. Therefore, staying in business and staying relevant become key goals for any establishment; it is sometimes the beginning of the end for a product. Yahoo versus Google demonstrates how competition can threaten and affect a product’s maturity stage. Another simple example is how the invention of gunpowder rendered spears, bows, and arrows obsolete. Albeit, I agree with Christina Bek Larson that staying relevant in the growth stage is challenging, but it is more challenging in the maturity stage than in the growth stage, in my opinion.

  94. I feel the introduction stage is the most important in the PLC. The PM on identifying and analysing the performance of the product in the market can implore strategies to further keep the product relevant for the long term.
    Chinedu Ofielu.

  95. For me I think the Development stage is indeed the most important stage. In this stage the PM considers the fact that there are alot of products such as the one being created or better still other products such as the one the PM is creating will be made, thereby bringing the idea of a form of competition. Then it therefore calls for a thorough evaluation of the product before it is being released into the market space, just so it has what makes it stand out from other products in the market space. Take for instance in the FMCG industry, beverages such as Milo, Ovaltine, Bournvita etc are in the market space today, but then Milo stands ahead of them even though it is the youngest brand amongst the three brands, yet Milo has more attention and market value compared to others because the company took its time to evaluate and re-evaluate the possible questions that needed the rights answers for that product to stand out.

  96. I consider the development stage as most crucial because it involves the research phase before a product is introduced to the market place. At this stage companies bring in investors, develop prototypes, test product effectiveness, and strategize launch. If this is not properly done every other stage becomes a failure.

  97. I had to choose one as the most important, it would be the introduction stage. This is the stage where the product is first introduced to the market, and it’s crucial to get it right. A successful introduction can set the stage for long-term success, while a failed introduction can doom a product from the start. It’s also important to track customer feedback during this stage, so you can make necessary changes and improve the product over time.

  98. I consider the the introduction stage as the most critical stage,it comprises unique elements such as brainstorming, preliminary or detailed design, prototyping, and production. Additionally, most products at this stage experience meager sales resulting in possible losses.

  99. TOBI OJETAYO.
    For me the introduction stage is one of the very important stage that one must look at for in any starting of any business and looking at it from this points development stage that ibunkun oni talk about can also be like the kind of mismanagement of products strategy why because when you are trying put in a business or you have something , what are the mistakes that the person has learned, what are the things to avoid in starting a business or managing a business it’s very important Sir so for me introduction stage is very important and IBUKUN ONI development stage of which I look at it kind of critically is not something that we should do first if we have to manage the business one of the very Instituted plan that is very important and can create change is introduction stage

  100. The most important stage in a product’s life cycle can vary depending on the industry, product type, and market conditions. However, one crucial stage that often stands out is the introduction or launch phase.

    During the introduction stage, a product is first introduced to the market, and initial consumer interest and awareness are established. This stage sets the tone for the product’s entire life cycle, as it lays the foundation for future growth and success. Effective marketing, distribution, and positioning strategies during this phase can significantly impact the product’s trajectory.

    One real-life example of the importance of the introduction stage is the launch of Apple’s iPhone in 2007. The introduction of the iPhone revolutionized the smartphone industry and transformed the way people communicate, work, and access information. Apple’s strategic marketing, innovative design, and ecosystem integration during the introduction stage created immense buzz and anticipation among consumers. This initial momentum propelled the iPhone to become one of the most iconic and successful products in history.

    By focusing on the introduction stage and effectively capturing consumers’ attention and loyalty early on, companies can establish a strong foothold in the market and pave the way for sustained growth and success throughout the product’s life cycle.

  101. I believe the development stage is the most important stage in the Product Life Cycle because if the product does not specifically meet what the audience want in a specific way, a unique introduction may drive in customers or users but retaining them becomes an issue due to wrong product development. Taking Thread develop by Facebook for example, it brought in a lot of users who couldn’t keep them due to lack of uniqueness in the product design

  102. The introduction stage is very crucial in my opinion, It sets the tone for market acceptance and influences subsequent stages in the cycle.

  103. I believe the Development stage is the most important stage in the product life cycle. If a product is not properly developed, or it does not solve the problem for which it was developed, or the product is just a figment of the innovator’s predisposition and bias, the product might not get launched, or its apparent defect or shortcoming might be obvious at the introduction stage.
    An example i would want to cite is the E-naira, which apparently was not developed to solve any problem but was an innovator’s predisposition and bias (CBN) to match up/replace cryptocurrency transactions in Nigeria

  104. I think the most important phase is the development phase of a product.

    When companies develop products, they must remember that the market is constantly changing and consumer preferences are also changing.

    It will be wrong to develop a product for 2025, with the preferences of 1925. consumers prefer automation to manual, Speed to delay, Self-service to home service, and as such a lot of iteration needs to go to the product development.

    For me, Product Development is a continuous game and should be seen as such. Example, Nokia stopped developing their phones, until Samsung and other smartphones came in and took the market.

    The market is fierce, and customers will always go for a product that meets their current and immediate needs.

  105. I will pick the Development stage most important stage.

    I agree with Ibukun Oni that if the right product is not developed to meet the needs of customers, then efforts during the other stages become futile.

    Though a cycle, I see the development stage as the foundation on which others stand and if it is not gotten right, the entire process will become futile.

  106. The cyclical nature of a product’s life cycle makes pinpointing a “most important” stage difficult, each phase presents unique challenges and opportunities for product managers.

    Each stage builds upon the previous one, with learnings and optimizations carrying forward.

    From my perspective I perceive the maturity stage is the most important stage of the product life cycle because of the following:
    – Peak Profits: This stage often yields the highest profits due to established market share, optimized production, and brand recognition. Companies leverage these profits to fund future endeavors.
    – Efficiency and Stability: Processes are streamlined, and the product is well-understood, leading to operational efficiency and predictable cash flow.
    – Brand Loyalty and Advocacy: Customers are familiar and often loyal, creating a strong foundation for future offerings.

    For example COCA-COLA is currently experiencing its Maturity stage and the Development, Introduction and Growth phase of the product are merely stories to current executives who have the responsibility of consistently improving its brand recognition, brand loyalty and profits.

    Like they say it easy to make money but growing generational wealth is difficult.

    The peak goal of every product should be to extend the Maturity period as long as possible.

  107. The growth stage is the most important stage in product life cycle, At this stage of product life cycle management, companies are able to understand how consumers will respond to the product. Precisely, the idea is to create a huge demand. Growth – In the growth stage, consumers start to take action. They buy the product, the product becomes popular and results in increased sales.

  108. I feel the growth stage is the most crucial stage in the product life cycle. This stage in the life cycle of a product determines how long the product remains relevant to customers, so if, as a product manager, you decide to keep improving the quality and growth of the product, the maturity stage might not come soon.

  109. I believe the development stage is the most important stage because if your product does not solve a problem or solve it effectively, it will be hard for the product to pass the growth stage and if it pass the growth stage it will go t maturity and fall into decline much faster because competition will kill it in the market. So for a product to be effect, it must solve a problem. I am saying this based on the development of the app WhatsApp. It came about when facebook and other applications was on but the developers saw a gap and entered. Solved the problem and did it effectively and till this time no competition in the market can stand with it.

  110. It is difficult to identify the “most important” stage of the product life cycle because each stage is vital to the success of the product in its own right. But I think there’s a good cause to be made for the Development stage to be in first place. This is the reason why:
    Basis for Future Success: A product’s complete path is determined at the development stage. This is the stage of identification and refinement of the target audience, value proposition, and core concept.
    Thoughtful preparation now equals easier sailing in the next phases. Marketing techniques may help a badly designed or inadequately tested product become temporarily successful, but it will eventually find it difficult to remain viable.
    Although development requires investment, it is far less expensive than expanding production and and marketing for a flawed product. Identifying and addressing potential issues early saves resources and reduces the risk of significant losses later.

    In contrast,Patagonia Black Hole duffel bag; This iconic bag has remained popular for decades, despite facing competition from numerous brands. Patagonia’s commitment to using high-quality materials, prioritizing durability and sustainability, and continuously refining the design based on user feedback during development has cemented its success.

  111. It is hard to pick a particular stage as the most important stage, as each stage comprises different functions and responsibilities by the manager. As a cycle, it may keep shifting from one stage to another. However, the most important stage may be based on the type of product and the industry market it falls under. Development and Introduction stages are vital, in my opinion, as they greatly determine the growth of the product in the market.

  112. Each stage in the cycle is interconnected, rendering none more crucial than the others. Success in the development phase significantly boosts the likelihood of excelling in subsequent stages. Conversely, if there are missteps in the initial stage, adapting in later stages becomes challenging.

  113. The stage that proves definitive to me is the first stage of the Product Life Cycle; Development stage.
    A lot of steps and processes go into the stage to determine that the right product is made for the consumer. It requires market research, data analytics and customer feedback to make sure that the product is solving the right problem and that the solution is efficient and consumer experience is utmost.
    If any fundamentals are missed in the development stage, the product can hardly meet the company’s goals in the other life cycles which is consequently a Product fail.

  114. I would say the stage that proves most crucial is the introduction stage. Most products go through rigorous development, the catch in all these is how consumers would react to the product once it is introduced. Most successful edible products like Bigi carbonated drinks could only decide their next course of action after their introduction. This is where authentic and valuable data can be collected from the end users, all in order to guide the next course of action.

  115. Every stage is very important, although I think the most critical stage is the maturity stage in the cycle. This is the most important one to extend from a financial point of view because this is the period when the product is at its most profitable and approaching its decline, so as a PM or organization, you should have a solid plan to counter the decline stage. Avoid getting carried away with returns and profits.

  116. In my opinion the most important stage is the development stage, this is because it sets the tone for the other stages. At the development stage research is carried out, designs and mock-ups are drafted, then developers develop the product is tested before introduction. When there is proper research by the Product manager, and the designers and developers are properly informed to create EXACTLY what the targeted customers want, the other stages of development will proceed seamlessly.

  117. The Growth Stage: My Take!
    There’s no move towards production of any form of product that’s not profit driven. On this note, right from conception efforts must have been made to suit the plans made ahead of a product.
    During the growth stage, consumers have accepted the product in the market and customers are beginning to truly buy in. That means demand and profits are growing, hopefully at a steadily rapid pace. Product managers need to be sensitive when it get to this point as it has the tendency to determine when a product will sustain it’s impact in the market space, or move to maturity and gradually decline.
    Being observant at this stage gives insight and feedback that will either improve or engender rebranding.

  118. Development: to me this aspect is the most important stage of a product. Lot of resources are put in the entire production of a product, and development is the first step in producing a product, at this stage research would be made, if the product will be helpful to it user, on how the product can solve problems. to me development is the foundation of every product. They won’t be introduction, growth, maturity nor decline with out development

  119. I think that the most important stage in the product life cycle is the “growth” stage. During this stage, the product is becoming more popular and is experiencing increased sales. This is the stage where companies can really build momentum and expand their reach. Plus, the “growth” stage is where companies can start to generate profits and reinvest them into further product development.

    As I was saying, the profits generated from the “growth” stage of the iPhone’s life cycle allowed Apple to invest in further product development. This led to the creation of the iPad and Apple Watch, which have both been hugely successful products in their own right. So, the “growth” stage was clearly crucial for Apple’s success and continued innovation.

  120. I think the most important stage is the Maturity stage. The more time a product spends at the maturity the more the relevance in the market and this grossly depends on inputs by the PM.
    Secondly, the data from this stage helps a company make changes on the mistakes made in the introduction and growth stage. So this stage serves as a controls to the whole product life cycle

  121. I would say the Development stage is the most important PLC because if a product is not well developed, its existence in the market will be short-lived. It may not also meet the demands of the consumer. This is the stage where research and analysis, planning and execution is discussed. At this stage too, it’s expected that the innovator gains significant feedback from potential users so as to introduce a product which is relevant to the consumers to the market.

  122. Personally, I’d say the most important stage is the growth stage. This is the stae where the product is trying to gain the right audience and if all fails at this stage, the rest of the stage will automatically fail

  123. It’s a tough one to point out the most important stage in the PLC because every stage is a s important as the other. Although I would say that as a product manager, preference should be given to the grouth/maturity stage because this is the stage after which a product would fizzle out or become obsolete if care is not taken. The behaviour of the product should be carefully observed in the market and from customer feedback so as to make adjustments and modifications from the development stage if need be. In a nutshell, the product manager should prevent the product from declining by carefully observing it’s growth and maturity phase, making modification on the product to Keep it relevant in the market. For example Xbox and playstation have been making a alot of modifications to keep their consoles relevant and preferred to their users. From Xbox 1 to Xbox 2 to Xbox 360 etc. From playstation 1 to playstation 2 Upto playstation 5. The playstation moved from 1 to 5 packed with modifications to make it relevant, Up to date and prevent from declining.

  124. As it is a whole cycle, It is safe to say all stages are very important, because one stage doesn’t exist without the previous one, each stage has a specific requirement from the Product Manager. With evolving needs in mind, I will say the development stage is the most important stage. Building a beatiful product that does not solve the core problem, or has a low value will affect all other stages.

  125. I feel the Introduction stage as the most important stage of the cycle. Being the stage where the product is released into the market, it is regarded as a high-stakes period in a product’s life cycle.
    The strategies employed at this stage will determine the initial success of the product in the market and can also determine how long it spends before moving to the growth phase.
    take 2GO for example the introduction was not wide spread like other platforms like Facebook and twitter(now X), likewise BBN the platform introduction was too restricted which made it easily phased out when WhatsApp was introduced which has a wider reach.

  126. I think the decline stage is an important stage of PLC. It is at this stage that a company’s product returns to the growth stage of permanently goes to decline. Take for instance, Nokia during their decline could no longer meet up with users needs. if they had found out or figure out market trends and adapt their product to the new normal. they would have still remained in the Market today.

    At the decline stage, you find out why your product is declining, find out why the loss of interest from your customers, find out what is missing, find out what your competitors are doing differently and then implement. This is where you need to meet your users.

  127. According to the lesson note and my own understanding I think all the PLC is important in PM because they all work hand in hand if there is a flop in the first stage of PLC which is the DEVELOPMENT they their will be a problem with the rest in short if the DEVELOPMENT stage is well addressed then GROWTH stage is very important because it helps to determine how valuable products is to win the desires of the consumers

  128. From my understanding though;
    I think Development stage is the most important state in any product lifecycle. As it involves the design stage of the product where it is built to meet with the needs of the market demand, product is being invested on to meet with the needs as any shortcoming at this stage will witness a longer introduction stage and sharp decline stage.
    As in the case of 2go that had a poor development it experienced a very quick decline unlike Whatsapp.
    I totally agree with with fishway.

    1. IMO in the case of 2go. Development, Introduction and Growth was there. But the maturity and decline stage was where they struggled to evolve and keep up with the competition.

  129. For me personally, I think each stage plays a crucial role in a product’s life cycle. I agree with Molly Campbell and Peter Scheinsohn. Introduction stage is particularly important for establishing a foothold in the market. Product like the Google Pixel for example, Great phone IMO but I feel the introduction to the market wasn’t as strong to push forward the growth of the product compared to its competition, Samsung and iPhone. While the maturity stage requires strategic adaptations to maintain relevance and competitiveness in the marketplace. In this case YouTube, and its competition TikTok has been on the rise for the past few years now because of which YouTube added the shorts feature to its platform. Personally, I don’t use TikTok but because of the shorts feature added to YouTube I spend more time than I should on there. So, I think personally the maturity stage is most important.

  130. I agree with Peter Scheinsohn that the introduction stage has to be the most difficult stage. No matter how amazing your product is,if you can’t properly communicate to people what it is for and what problem it is solving. You would have a hard time with the rest phase. Just as statistics shows that most business don’t usually make it through the introduction stage if not done properly.

  131. I think the ‘Development Stage’ is the most important as the development of the product determines how the target market reacts or accepts the product.

  132. I think the development stage is the most critical stage of a product. Before launching or introducing my smoked catfish to the market. I have to determine how it will look like in term of taste, texture and sizes. Without going through this phase of development the product is bound to fail in the market

  133. All stages are essential. However, development is vital; it is the foundation for every product. How you develop your products determines the success of other stages if carefully implemented. A product can’t exist without going through a successful development stage.

  134. I feel all stages are as important. The next stage won’t be happening if the previous stage was not planned out well. The PM needs to put a lot of effort into each stage with competition in mind. The maturity seems a little tricky as this is where the PM needs to keep understanding the evolving needs of the customer in mind so as to keep the product for as long as posible.

  135. I think the most important of the stages is the Introduction stage. How well you introduce your product to the audience matter a lot. We are talking about a new product that was just developed for it to be accepted by majority will involve a lot of Feasibility research, type of audience, level of acceptability and proper awareness and product knowledge. If it fails at this stage then every other stages automatically fails. Malik Adenaya

  136. The most crucial stage in the product life cycle can vary depending on the product and industry. However, I will consider the introduction stage as being significant. This is when a product is launched, and marketing efforts play a crucial role in creating awareness and establishing a market presence. Success at this stage can set the tone for the product’s entire life cycle.

  137. The most important stage is the development stage because the initial acceptance of the product can determine its long time success.

    1. This is particularly true of the Maturity phase. This is the most important one to extend from a financial point of view because this is the period when the product is at its most profitable.

  138. The most important stage is the development stage because the initial acceptance of the product can determine its long time success and also creating awareness and educating consumers about the product’s feature are very essential during this stage ,this can really pave a wave for future growth and acceptof the product by the consumers.

  139. The most important stage of a product life cycle is development. To end well, one must begin well. It’s like building a house, the foundation must be solid for the building to be durable. This, before launching a product in the market, you should have done all the it takes to guarantee the success of the product through proper investment, refining, carryout a proper SWOT analysis of the product, consider the “Five Common Errors” before launching.

  140. In my opinion, the most important stage in a product’s life cycle is the introduction stage. It’s the first impression, where the product is launched and marketed to create awareness and generate interest. It sets the foundation for the product’s success. Also another important stage in a product’s life cycle would be the growth stage. This is when the product starts gaining traction and its sales and market share increase. It’s an exciting phase where the product’s popularity grows and it establishes a strong position in the market. What are your thoughts on this?

  141. I would say growth, is most important step in the PLC. Even, if product was properly developed and introduced, but the growth is not properly maintained it will significantly influence its maturity stage. Let’s look at “thread app” by meta teams, they properly introduced the product but they couldn’t maintain the growth. However, i agree that proper development stage and growth stage are very important.

  142. Every stage in the project life cycle is so important but I will choose the Growth stage as the most important because no matter how well a product was developed to solve the needs of the supposed users at a time. People are dynamic beings and there will always be room to serve them better so being aware of this just makes you as a product manager always look for ways to serve your user’s problem by updating the product thereby serving your users better and even serving more people other than the development stage which doesn’t entirely give a final solution to upcoming needs that may arise. No matter how great the product is there will still be a need to update it because human beings’ needs are ever-changing, so the growth lifecycle is the most important stage for me.

  143. All of the product life cycle are very important in my opinion. However, the one I’d say is mostly important would be the maturity cycle. Using BlackBerry and Android phones as an example:
    BlackBerry was unique because of its bbn chatting app and at first, it was the only chatting app that everyone wanted to be on, not even WhatsApp could compete back then. But the makers decided to sell that one feature that makes the blackberry phones so unique and it became possible for people to have bbm on their androids something which only blackberry had back then. That was the beginning of the downfall for blackberry and its makers. Now, blackberry phones are no longer existing whilst android phones are still very much around. Maturity is a very crucial stage in the life of a product but other stages are just as important

  144. In my opinion, the development stage is more important. If a product is well developed, introducing it into the market becomes easier because the product manager will not have too much convincing to do, the product’s quality will speak for itself and the growth level will increases. A well developed product makes the job easier for the other stages.

  145. Every stage has it uniqueness and it is a determinant for the succeeding stage.

    Maturity is the engine of PM, 2go vs WhatsApp.

    2go got the best of the first 3 stages and lacked in the Maturity stage which led to a gross decline of it usage as a Social Media App, WhatsApp got the average sailing of the first three stages, in it Maturity level, the PMs had to collate data and analyse and made it better.
    Now an average man can use WhatsApp conveniently without much introduction and observation. 2go as Social Media App is long forgotten. Though a decline in WhatsApp began to ensure and a great competitor was in the market, WhatsApp had to restrategize and boom it’s still booming and it relevance in the society is second to none.
    Development is critical stage as ideas cannot be stored (in the brain) if not recorded (verbal or written) or worked upon immediately it’s lost. One can develop a thing have a bad introduction and gets no growth. Management as someone will say is “getting things done through others”. This is crucial cause in maturity expansion and longevity is prone to be seen. As such, one beats someone who is expectant and is prepared for whatever opportunity/situation that comes his/her way.

    Maturity is most important yet dependant on the other determinants.

  146. For me the development stage is the most important. It is the bed on which the success of the product lies. This is the stage where you involve in industry research to know what is obtainable and how viable your product will be in satisfying your customers

  147. I believe the introduction stage is the most important because it’s acceptance by end-users is critical to it’s existence as a successful product.

  148. All stages are very important but the most is the development stage.
    Because having an idea will die as an idea and it will not come to life, hence other stages from introduction to decline will not be known.
    Take the Tesla model as a good case study, if Elon Musk just had the idea and no development then it wouldn’t have been in existence, as so no growth or maturity.

    So I feel development is the most important

  149. Introduction stage is the most important stage that is why it is regarded as high stakes period. That is when the reality sets in, the moment you will see your real life competitors. Sales will be low and you have to work hard to build your demand gradually.

  150. From my perception, Development stage is the most important state in any product lifecycle. As it involves the design stage of the product where it is built to meet with the needs of the market demand, product is being invested on to meet with the needs as any shortcoming at this stage will witness a longer introduction stage and sharp decline stage. Tesla cyber truck invested hugely in its design and currently witnessing a fast growth stage and short introduction stage

  151. The development stage is most important even tho other stage as also as important as the development stage but when you talking of a product, as we are being taught here, any product you want to bring in to the market must have to be a product that will solve a particular problem or numbers of problems in other to generate or draw in sale and more customers to the product.
    So the development stage determines if the product would solve a problem or not.

  152. I think it’s the maturity stage because at that point the product has reached the targeted consumers. Also being about to redefine or reintroduce new products to the consumers market from research to avoid the product to reach the decline stage.
    Not taking the fact that the introduction stage sets the tone for product success and market presence

  153. It is difficult to actually choose one as every stage matters and is important, but I think the Introduction stage is top for me. This stage can make or mar the product, stakes are high and there may be an outright rejection if the introduction to the market isn’t properly done.

  154. Introduction stage is the most important stage that is why it is regarded as high stakes period. That is when the reality sets in, the moment you will see your real life competitors. Sales will be low and you have to work hard to build your demand gradually.

  155. To me I think the development stage is the most important stage and reason being that it is the basis for all other stages or I would rather say it is the bed rock or foundation for all other stages.
    If the foundation the (development stage)of a product is faulty or poorly developed, the result will reflect at every other stage which can be disastrous to the general outcome of the product.

    For instance, a mobile phone newly produced with faulty internal memory will probably not stand a chance at the growth stage after introduction before declining because information has been spread in the market place of this fault and this will affect sales significantly because user needs a functioning internal memory to enjoy all the features of a mobile phone and before you know it will face-out completely.
    This is a dead on arrival case.
    Development stage cannot be overemphasized or underrated.

  156. I think the most important stage is gathering the data to solve the issue which is the birth of a product else the development stage.

  157. I will take all stages to be very important as the proper execution of each stage births the next stage properly.
    Take the fashion industry for example, you have to develop an idea/style/concept; introduce it to your targeted market audience; take necessary actions to ensure growth and sustainability; watch it mature properly; and finally, learn necessary lessons/ corrections to be either adopted in next development or to do away with the product entirely.

  158. To me, the introduction stage is the most important as it’s the foundation that will determine the product’s success.
    This stage is important for establishing a product’s presence and building momentum in the market.

  159. Each stage is important but the vital stage is the Growth Stage, it helps to know how efficient the Development and Introduction stage is thereby giving an insight on what will be the output of the maturity and decline stage

  160. Every stage is important in PLC. The development stage needs the introduction stage and growth stage to remain relevant in the market place and to avoid reaching the decline stage. However, I would consider the introduction stage as the most crucial stage.

    After knowing what the consumers need/want, the product would then be introduced to the market. At this point, the marketing strategies and awareness level determines the longitivity and success of the product.

    For example, when a smartphone is produced, there are usually advertisement on various platforms introducing the product to the users. From the feedbacks received, this stage will determine if the product will remain in the market for a long time or not.

  161. In my opinion, I would say the most important stage in a product’s life cycle is the introduction stage. This stage sets the foundation for the product’s success and helps create awareness and interest among consumers.

  162. 1. Growth isn’t just a phase; it’s the heartbeat of the cycle.

    2. Development is crucial, but growth is where the magic happens. It’s all about the value you bring to the table. If you can’t top that, you’ll always have a seat at the consumer’s table.

    3. Let’s take 9mobile (formerly Etisalat) as a case study. They nailed the introduction, sure, but stumbled when it came to growth. Without a solid strategy, they found themselves stuck in neutral, while competitors zoomed ahead.

    4. Christina Bek Larsen hit the nail on the head: evolve or dissolve. Molly Campbell echoes the sentiment, highlighting the pivotal role of growth in staying relevant amidst shifting consumer needs.

  163. I agree that the most important stage in product life cycle (PLC) is development. This is the stage that determines a high percentage of the product’s success. It is the foundation of the PLC. A good product that solves the users problem and beneficial to the users, will bring growth and with continuous innovation and strategic plans, the product is not likely to get to the decline stage. In summary, I can say that the Development stage is critical in the PLC. It’s the bedrock. For example, the online shopping stores has not declined today, this is so because it’s solving the problems of users who want to shop from their home and that is why it has grown and matured but not declining.

  164. All stages are important but In my opinion, i feel the Development stage is the most Important stage in product life cycle
    Nothing can be done if a product is not properly developed because to develop you need to gather accurate Data ,know your targeted user and know the size of the market you’re development for .
    One mistake in the development stage can affect the whole product

    1. I think all stages are important because a product can’t thrive or do well if one phase is neglected. But,the most important phase for me,is the development phase.

  165. Every product is design to trend hence maximising profit, these must have thought of before starting PLC, from development to introduction. Growth I believe is the most important stage of PLC cos every product owner would love to see this last as long as possible. I agree with Christina Larsen.

  166. In my opinion, the introduction stage is most important as this is the stage where the product is launched to its target audience. If not carried out properly even with a good development stage, it could cause a terrible constrain for the product. This will affect its growth considering the fact that the customers/clients do not have a better understanding of the usage and benefits of the product. In turn, the maturity stage suffers leading to a quick decline of the product.

  167. I would say the introduction stage is the most crucial stage. At this stage, a product should target how to hit the market in a strong way. Any product that successfully scale through this phase will most likely excel however, not without continuous innovation, improvement and feedback loop. I would cite Opay payment app as an example, after the challenge they faced with their logistics business in Lagos state, they focused on building a payment solution and came strong into the market. They have since then keep improving on their product based on customers requirements.

  168. I would say each stages are very important in PLC. They all need each other to surpass every stage for effective growth. But what I will consider very crucial is the maturity stage.

    I want to use our very favorable 2go of back in the days for instance, it was developed and had met the needs at that time what WhatsApp has met in today’s world, I bet the developers never thought of what will become the life circle of that product, or perhaps they did very little about growing the product into the a level of maturity.

    Maybe it was bad marketing strategies, or some poor production and sustainability decisions.
    In the end they couldn’t meet up the high demand from its consumers after it launch stage which then led to its extinction.

    I personally would have thought it to be wise to sell of the product to better developers that had what it takes to sustain the product, it’s services and also meet demands of it consumers while developing it through all it PLC stages.

  169. I think the most important stage in a product’s life cycle is the introduction stage. This is the stage where there’s room for trials, errors and corrections. Which is why a company should be sure about a product’s viability in the market before launching it into the market.

  170. Even though the PLC goes through several stages, I believe the maturity stage to be the most crucial since it has already experienced the growth stage, which includes going public and receiving feedback. This will assist in determining how to better realign the product during the mature period and keep it from going into decline.

    For instance, at the maturity stage of an e-learning platform, the company only handles the result management process. However, it is clear that customers want more capabilities, so the company adds products like attendance tracking and school fee payment tracking, among others, which help to move the product back to the growth stage.

  171. I believe the Introduction stage to be the most important stage because if a good strategy is not put in place to ensure that a product is well accepted to the public the product will not make it to growth or maturity stage not to talk of decline stage. A good product manager should coordinate all the team member to ensure that the product is properly introduce to the market with the help of campaign, if possible a trial or tested product can be made available to prospective customers in order boost their chance of survival in the market.

  172. I would say each stages are very important in PLC. They all need each other to surpass every stage for effective growth. But what I will consider very crucial is the maturity stage.

    I want to use our very favorable 2go for instance, it was developed and had met the needs that that WhatsApp has met in today’s world, I bet the developers has not thought of what will become the life circle of that product, or perhaps they did very little about growing the product into the a level of maturity. Maybe it was marketing strategies where not to meet up the high demand from its consumers which then led to its extinction.

    1. The most important stage of a product is development stage because a solid foundation for a product determines how long it would last

  173. The most important stage is the development stage.
    This stage will determine how well other stages will last… It will determine how soon a product would get to decline so fast.

  174. The important stage that came to my mind is Growth and maturity, it means the product has been accepted. Sales stabilize and competition intensifies.

  175. In as much as all stages are important, the development stage is the most important stage. This is the stage where thorough research has to be done in order to determine possible product success or failure and what consumers need/prefer on the market.
    I remember working with a brand on a new product that they wanted to launch. There wasn’t enough research on the market and this product reached its decline stage before profits were made.

    1. Hmm! that’s quite sad. The growth stage is very important and needs to be gotten right else, one might build a product no one needs. In addition, it is important to note that research should not stop just at the development stage. product managers must keep their feedback loop open and active else, a product like the above might reach its decline stage faster.

      One can develop a product launch it and it didn’t quite match the market expectation, the next thing is to gather feedbacks and see if the product can be improved upon and keep improving on the product till it reaches customers satisfaction and saturates the market.

  176. I would say each stages are very important cos it’s all process to growth, businesses always start from little and small scale,though it’s very important to make use all stages wisely especially the sales,a business sales is zero

  177. Every State is important in a product’s life cycle however the introduction stage is crucial. This is when a product is launched into the market, and its success during this phase can significantly impact its future to pivot or redesign to meet the latest customers’ needs. Proper planning, marketing strategies, and customer feedback during the introduction stage can set the foundation for the product’s success throughout its life cycle.

    For example, during introducing a new smartphone, the company focuses on creating awareness, building distribution channels, and generating initial sales. This stage’s success can determine the product’s long-term viability in the market. Customer feedback and market response during this phase can influence future product development and marketing strategies.

  178. As much as all the stages of the PLC is important I think the Maturity stage is the most important this is because it has gone through the growth stage which encompass entering the market and feedbacks have been gotten already. This will help in the maturity stage to see how to re align the product better and also avoid it reaching the decline stage.

    For example ; An e-learning platform starts with taking care of just the result management process at the maturity stage it’s obvious customers want to be able to do more than just result management hence the company add products like attendance tracking ,school fee payments tracking and the like ,this will help to push back the product to the growth stage

  179. The PLC stage that most significant for me is the Maturity stage. At the stage you can glean alot from the experiences gathered from the Development, Introduction and Growth stage to 1. Better the product and thus elongate the life cycle of the product, ensuring it stays at the maturity stage for more time and 2. From the prior stages you can get into more information to move on to another venture if the product has come to it end. An example of a product that has come to maturity stage is Coca-Cola brand but due to good strategy and proper product management it is having a very lengthy maturity stage.

  180. Every stage is important in the product life cycle as these stages define every moment and achievement obtained by the business or project. As such, product managers should ensure definite success is achieved at every stage. Considering WhatsApp and Telegram, for example, Telegram has interesting features however, user engagement is low compared to WhatsApp causing some users to find it difficult to navigate the user interface of Telegram. Over time, the Telegram team, supposedly the product manager, has probably been receiving feedback from users and the interface has been improving. From my perspective, WhatsApp is also doing the same. However, if Telegram (product management team) can align with the marketing team strategically and push out its features to encourage users, this product, which is at its growth stage, will not decline with time as it may not survive the maturity stage.

  181. All stages are crucial in the production of a new product but without which none can stand on their own cause their relevance intertwine each other but that which holds more power is the decline stages because this shows your marketing strategy and business decisions this could be seen in the case of CDs which other apps have taken over just like that of iTunes and Spotify where the music can be heard in one place rather than different CDs collections

  182. To me, the most important stage of Product life cycle is the development stage. Reason being that once the question of “what need(s) and value does the product intend to meet?” is missed, then the product dies naturally at the introduction stage.

    Example of such product can be seen in the soft drink industry like Tandi gorana soft drink that faded out at the introduction stage in the 90s.
    Therefore, a product manager, in conjunction with all concerned teams, must ensure all necessary questions are answered before going into developing a product.

  183. All stages are important, but i think the introduction stage greatly determines how well or long the other stages will be. If a product is introduced without proper market research or other things taken into consideration, the growth and maturity stage will be short-lived.

  184. I want to believe that all stages are essential, however the development stage seem to be the determining factor to whether a product is suitable for lunching in the introduction stage and the rest, I have ventured in businesses without having proper details and insight, unfortunately it didn’t make it to the maturity stage, without the 5 stages being tested and given off as a generally accepted theory it is notable to take all stages as important as the other.

  185. In as much as I believe that all stages in the circle of production is valuable as they all enhance each other, I would say that Development is more important. It makes you have an insight if people (users) want the product to begin with and of what value will it offer. It’s crucial exploration state that makes you realize the things to prioritize or not and making sure you’re not doing an imaginative thinking of a product.

  186. To pin-point a particular stage is difficult, one stage needs the other to stay relevant in the market. In the developing stage, product managers needs to know the right product to develop, what problem will it solve and which individuals it’s made for. Then comes the introduction stage, even if the right product was properly developed but was not introduced to the right audience it was made for it will definitely affect the growth and other stages of the product lifecycle. For example: blackberry, it downfall came at the maturity stage due to emerging of screen touch smartphones example iPhone. Blackberry inability to innovate and maintain it’s relevance in the highly competitive smartphone market led to it’s downfall. It’s days as the dominant player in the smartphone industry were over, marking the end of its product lifecycle in the market. I believe each stage demands unique qualities from the product managers.

  187. I’m inclined to pick the development stage as the most important phase, even though it’s a life cycle and it’s cyclical, it’s still the development phase that determines the efficacy of all the other phases, if a product manager hasn’t developed a solid product, the following phases would most likely be mediocre.

  188. Given that it’s a cyclical process, pinpointing a single stage as the most crucial is challenging. Each stage builds upon the preceding one, so they’re all interconnected. I believe each stage demands unique qualities from the product manager. Considering competition and changing requirements, I perceive the developmental phase as particularly complex. Sustaining relevance and fostering product expansion appear to pose significant challenges.

  189. it’s tricky to pinpoint a single stage as the most crucial since each stage plays a significant role in the product’s lifecycle. However, I believe the introduction stage holds particular importance. This is because, despite thorough consumer research and a well-designed product, its potential may remain untapped if it is not effectively introduced to the market. Proper placement and introduction are essential for customers to recognize the value and solutions the product offers.

    1. By effectively positioning the product and obtaining customer interest from the outset, businesses can then focus on updates and improvements of the product to meet evolving market needs and maintain its competitive edge.

  190. Maturity stage is very crucial in a product life cycle. This is a stage where the product is at its peak and to further maintain that height more updates and improvements are needed. This is where the product manager or the product team needs to carry out surveys to know what the users want. Facebook & X (twitter) are always at the peak because of an unending cycle of updates & improvements to satisfy users needs.

  191. I will pick the Development Stage as the most important stage for the simple reason that it forms the bedrock for the whole PLC. If you get it right at this stage chances are that all other stages will so align. Again the Development Stage also sets the tone for subsequent activities in other stages. In the early 2000’s when commercial banks in Nigeria were directed by CBN to urgently establish branches in State Capitals, the then Diamond Bank was very reluctant to move to the capital of Adamawa State because the feasibility studies at the time showed that it was not going to be a viable project. But because of the pressure from the apex bank, Diamond Bank was pressured to open shop in Yola, the Adamawa State capital. The branch continued to post losses for the first 6years despite deploying the best crop of staff and strategies. Getting it right at the Development stage is very key!
    I have seen some other comments on picking the Growth Stage as the most important; but I say you will have to get there first before you start thinking of growth. And investing the right resources and attention at the start will ensure you get to the Growth Stage and beyond.

  192. I believe that the initial stage of a product’s life cycle holds importance. Its success or failure, in the market largely depends on this phase. During the Introduction stage, the product is unveiled to consumers for the time. Its fate is heavily influenced by their reactions.

    The launch of Apple’s iPhone in 2007 serves as an example to highlight the significance of this Introduction stage. Apple effectively marketed the iPhone as a device that seamlessly combined a phone music player and web browser into one gadget during its introduction. This generated excitement. Buzz around the iPhone resulting in impressive sales figures and long queues outside stores. The iPhone’s triumphant entry paved the way for years of dominance in the smartphone industry.

    In conclusion, since it sets the groundwork, for success the introduction stage holds importance in a product’s life cycle. To ensure long-term survival businesses must focus on making an impression establishing market positioning creating awareness and attracting early adopters.

  193. The maturity phase is the most important phase of a product lifecycle.
    From a financial point of view, it is the phase where you make the most money.
    This is the phase where you reap the reward of hard work put into the product during the introduction, development and growth phases. During the maturity phase, competition is at its highest level. This is a phase where you must think about more ideas and innovations that will make your product remain relevant in the market because other competitors will always try to develop an improved and better version of your product. It’s a phase where you constantly have to be on the watch. It’s very important. A real-life example is Blackberry.
    Blackberry started so well. It got to the maturity phase and sales maxed out. They were at the top until the iPhone was introduced by Steve Jobs. Like I said earlier, in the maturity phase, you always have to be on the watch. You have to constantly think of more ideas to stay on top or else…

    When Steve Jobs came up with the iPhone, this full-screen gadget with no keypads like Blackberry, customers were intrigued and excited.
    During the period this was happening, BlackBerry should have taken action instantly, but they did not.
    Instead, they trusted in the keypad feature which they didn’t that the customers were gradually getting tired of with the introduction of the iPhone.
    I’ll say it again.
    The maturity stage is the most important.

    1. as much as i have my own personal opinion with a strong belief system to back it up, i can’t agree less with you. good point indeed.

  194. As much as every stage is as valuable as the other, the most important of the all is the introduction stage. even after a good market research and a well-refined product preparation, we still have to consider that customer’s behaviors change with time and circumstances.
    for example:
     if you were considering producing an easy chicken grooming machine and the there is a rumor of bird flu. the sales will drop because our ideal clients won’t be a ble to purchase chicken due to fear of the flying rumor, this can harm the proposed product launch.
    the said product could face one or two business catastrophes;
    * choose to go on with the product launch and experience a very low turn up unless the marketing team attempt an emotional stunt
    * choose to postpone the product launch and still lose product credibility from client. this action could be the catalyst for the premature death of the product.

    ideally, the other stages depends on the introduction phase because data analysis gotten from this stage determines if the product will achiever longevity or not.

  195. I would say the introduction stage , just as it is regarded as the high-stake period because it allows room for new strategies to be implemented and this will result to the growth of the product

  196. Every stages are important for proper attainment of satisfaction and profitability. The most stage to be emphasized upon is the development stage this is because it determines the key reason for creating a product which is “to satisfy human want”.
    The satisfaction of human want gives the sustainability of such product in the competitive market and also develops the business interest at profit making.

  197. The Development stage is the most important stage because it helps product managers to develop and see what exactly the product is serving as in the main purpose of the product and how customers can benefit well from the product.

  198. its a very hard one to pick out the most important stage in product life cycle, because all stages are really important, that been said i think the introduction stage and the maturity stage are more important on my own view. Talking about introduction its the phase where a product is lunched into the market this stage sets the foundation for the product success in the long run, creating awareness and gaining early customer feedback while maturity stage, is a stage where a product reach its peal level of market penetration where competition may be intense its important to adopt careful planning and adaptability to sustain the product success. A real word example is the Apple and Samsung smartphone and other devices they introduce

  199. Without the middle, the head, and tail of a fish will not be complete. with that being said, all the stages of a product life cycle are important. As a product manager, attention should be given to all, from conceptualization to decline.

    1. I think the most important stage in a product’s life cycle is the introduction stage. This is the stage where there’s room for trials, errors and corrections. Which is why a company should be sure about a product’s viability in the market before launching it into the market.

  200. The introduction stage is the most important stage, the development stage is also crucial but even with effective structure and planning, if the introduction of the product into the market isn’t solid, the product will consequentially have lower chances of success. The introduction stage dictates the momentum that the product will carry into the growth and maturity stages and that’s why I think it’s the most important.

  201. It is very difficult to think one stage is important as the other as they are in cycle. What comes to mind as the most difficult stage for me is the maturity stage. After proper work has been done in the Development, Introduction, Growth stage. I think the maturity stage will determine if the product will decline and not. One of the product that help me come to this conclusion is our mobile device.

  202. I think that the growth stage is the most important. That’s because this is the stage when the company starts to make the most money from their product. They’ve started to recover the costs of developing the product, so every sale means profit. Plus, they can focus their marketing and advertising resources on promoting a product that’s already been well-received. In short, this stage is when a company’s investment starts to pay off.

    A great example of the importance of the growth stage is the iPhone. When the iPhone was first introduced, Apple had to spend a lot of money on research and development, and there was no guarantee that it would be a success. However, once the iPhone hit the growth stage, Apple started making a lot of money from it. They could focus on promoting and improving the iPhone, knowing that customers loved it. Without the growth stage, the iPhone wouldn’t be the success it is today.

    1. the example is a bit porous though. the apple did a good market research and sold luxury to its user which was the beginning of the end for then market king; Blackberry.

  203. From what I’ve learnt about initial stage of a product, which is rightly focusing or the problem-solving and not just the idea about the product as the top priority, and similar with the learning about the first stage in the product’s life cycle, I would have picked “Development stage”. However, sustainability and relevance, especially with innovations around day-to-day technological advancement, I would pick the Decline stage as the most important stage of the product’s life style.

    I’ll like to use Dangote Group of Companies as my case study. Dangote started with Cement, and their initial goal was to help Nigerians reduce the cost on cement purchase as against the imported ones. That was a good problem to have solved. However, that could not be the only product to stay relevant, especially with diversity in things. So, I want to believe stage five, which is the Decline stage, has helped them. Being strategic by introducing Rice and Tomato farming, Salt & Sugar Refinery, Mining, and Fertilizer are great innovations. Their target audience shifted from builders and more extensively to every individual. There is no category of audience that will not be in need of any of this product; providing a logistic company to distribute these products, is also an additional concrete strategy that cares for the interest of the consumers, the business, and at the same time solving the problem at hand – which is producing indigenous goods/services to alleviate the cost of purchase as opposed purchase from importations.

  204. The most important stage I think is THE MATU RITY PHASE because it is the most profitable, the product is now widely available, production costs are now less and less is being spent on marketing. At this phase, the company producing it needs to reap considerable rewards for the time and money spent developing the product.
    Marketing cost or activities like I said are lower on the stage

  205. In my humble opinion, the most important stage in a product lifecycle is the maturity stage. This stage entails that the said product has saturated the market and if no pro-active measures such as rebranding, advertisement etc are taken by the Product manager in other to stay relevant amidst competition, the product will begin to decline and probably vanish from the market.
    The maturity stage is a risky stage in which if the Product manager relaxes because of great sales may as well lead to the downfall or liquidation of the company. Hence, the Maturity stage is most important because it determines whether the said product has come to stay or will vanish with time.

  206. Each of the stages are Important in their own ways. Like some others have stated, without the previous stage it’d be quite difficult to excel in the next stage. If a product is not introduced enough to the market , Users might misinterpret it as the product not being relevant enough, it might also end up being alternatives for users rather that being their first choice. If this occurs, the growth of the product as well as the business will be greatly affected.
    However , I think the Growth stage is most important. Now the product is in limelight of the market , users are actively purchasing and demanding ,business is growing … this is where the PM gets their chance to gather as much information as they want in terms of what the users think . Users cannot give feedback if the product is in development or still being introduced. The feedbacks may not be as effective and probably “too late” when the product is mature;Users will be like “after all your product has been here for so long and we’re used to it already”. At the growth stage, users are just starting to experience the product fully , they will be able to give their honest opinions about what they like and don’t like. The PM can then use this information to improve the quality of the product. They can either redevelop or reintroduce the product if need be, bear in mind that this might not even stop the product from growing. (it’s easier to go back at the growth stage than when the product is Mature). We often see this when ever a brand comes out after a while to say they are REBRANDING. Whist in the process of rebranding, their product(s) will still be out there serving users and when the rebranded product comes into the picture , it will either be a replacement or an addition to the formerly existing product.

  207. The most important stage in the product life cycle (PLC) is the introduction stage. This stage sets the foundation for the product’s success or failure in the market. It’s crucial because it’s when the product is launched and first exposed to consumers. Proper execution during this phase can lead to strong market adoption and long-term success.

    For instance, consider the launch of the iPhone by Apple. During the introduction stage, Apple focused on generating awareness, building excitement, and showcasing the unique features of the iPhone. This stage laid the groundwork for the iPhone’s dominance in the smartphone market.

    1. This may be true from the standpoint that this signify the starting point of sales of the given product but the again a PM may not have enough information at this stage to take the product to the growth stage.

  208. To me, I believed the most important stage is the development stage.. this is the stage where the product manager and the team will gather that necessary information about the product.. who needs the product, how to sell it, where to get the materials and this would require a lot of processing,time and money.. Getting it wrong at this stage can affect the growth stage by hindering the product from growing to the expectation of the management.

  209. I think the most important stage of the life cycle is the Maturity Stage.
    Many of the most successful products on earth are suspended in the mature stage for as long as possible, undergoing minor updates and redesigns to keep them differentiated. Examples include Apple computers and iPhones, Ford’s best-selling trucks, and Starbucks’ coffee—all of which undergo minor changes accompanied by marketing efforts—are designed to keep them feeling unique and special in the eyes of consumers.

  210. I think the most important stage of a product life cycle is Development followed by introduction.

    When developing a product, product manager should ensure that all the qualities intended to communicate to the consumers as what the product will provide them with should be there. So that consumers don’t get disappointed after purchasing such also for the product to recommended.

    Eg sometimes,you see some people selling medicine in public transport, detailing all the sickness that can be cured by such medicine.When you purchase the drug, you will find out that it does not work. When you hear another person wants to buy you will discourage the person.

  211. The introduction stage in the PLC stages is most tricky stage, an idea not expressed properly, to the right audience and at a wrong time can skip the growth stage and maturing stage straights to the decline stage.
    The beginning of every product determines how close to the end it will get to.

    1. An introduction stage is as important as the maturity stage.
      One needs to be explained while the other needs to be differentiated.

  212. For me the most important stage of the PLC is the decline stage because it makes the PM to know where they are getting it wrong in the market, what the consumer needs for them to improve and make corrections so that the value of the products won’t reduce and sales won’t be drop or other competitors taking over them.
    It helps the PM to figure out where he or she needs to be corrected.

  213. I think all the stages are equally important. Without proper development of a product, it may affect the introduction and other stages.

  214. In my opinion, the most important stage in the product life cycle is the “introduction” stage. This is the stage when a new product is first launched, and it’s critical to its long-term success. During this stage, it’s important to generate interest and excitement around the product, and to establish a strong brand image. Without a strong introduction, it’s difficult for a product to gain traction and become successful. So, I think the introduction stage is the most important because it sets the foundation for the rest of the product’s life cycle.

  215. While all stages of a product’s life cycle play crucial roles, the introduction stage holds particular importance. This initial phase sets the foundation for a product’s success, as it involves launching the product into the market. Effective planning and execution during this stage can create a strong first impression, generate initial interest, and establish a foothold. A well-managed introduction lays the groundwork for subsequent growth, ensuring the product gains traction and captures the attention of the target audience. Therefore, focusing on a successful introduction stage is pivotal for a product’s long-term viability and market presence.

  216. For me I would say the decline stage because when a product has gone past through all this stage and is fully matured….what comes in next is consistency….if there’s no consistency, we find out that the product in question begins to decline and probably go down the drain hence the need to start over and re-strategize

  217. For me I think is the growth stage because putting a new product out in the market knowing that they are competitors out there is the most important stage in the product life cycle.
    Example of such product is a tomato company launching their product knowing there’s an existing product like Gino in the market.

    @lbukun oni.. I totally disagree with you on this because as a product manager, you ought to study the market first to ascertain the people’s need before developing a product.

  218. After a critical review, I think the most important stage in a product’s life cycle is the MATURITY STAGE because I believe this is the stage where you hit a plateau and reach market saturation (according to the graph analysis). At this stage you could go for finer differentiation by adding some innovative aspects to your product, or opt for cutting costs by using innovative technologies. Even if you choose both, you can only prolong your product’s life for some time. The next stage which is decline stage is inevitable. That is the reason why you should think ahead and have a plan B, to have that next innovation in the development stage and ready to hit the market. A good life-example is Coca Cola, we can basically say Coca Cola is at it Maturity stage, Coca-Cola focused on diversification by introducing new products like Diet Coke, Coke Zero, and various flavored variants. They also heavily invested in marketing and brand-building to maintain their market position.

  219. For me, I would say the maturity stage. At this stage, sales tend to and begin to decline. This is critical because it signals a shift in interest from your customers which could result from lack of certain service not being provided anymore or not provided at all. At this stage, observations are noted and feedbacks from customers will help guide you on the best possible way or features to include when developing a product the next time. It is critical to note that it is in this stage that comparable statistics are made and researches done to determine the cause in sales decline or product usage.

  220. In my opinion, the most important product’s life cycle stage is the decline stage. This is because at this stage, the competition to stay relevant increases. This stage helps companies make decisions about discontinuing products. This is the stage where companies need to come up with new strategies to enhance the product’s life cycle. Like, in a case of social media platforms like Facebook and Instagram. Every time, there are new updates that consist of new features that make the masses want to try out these applications, and this prevents the product declining. The harder a company works on a product at the decline stage, the more relevant it becomes, and this prevents obsolescence.

  221. Chinazor mbagwu
    For me i believe each stage is very important and vital to all, but to pick one ,i will say the decline stage is the most important,because when a project manager has followed the trends of development and growth and seen the maturity of his products, he should know the most important which is when to pull out. That is why the decline stage is the most important, the product manager should know when to withdraw the products from the market,before more damage is done to their already made profits and organizations as a whole.

    In my former manufacturing company,where crackers biscuits were produced in nigeria, the high cost of raw materials and importation made production cost very high,mlaing the products too high even for the lowest customers. The sales dropped,but they refused to pull out and re-strategize,this cost them alot, they lost all their customer base, because for months they had no sale, no income, no purchase…nothing. they had to sack almost all their staff and so on. But if they had used the decline stage, know when to pull out,it would have been restored.

  222. I think the most important lifecycle is the development stage. this is because at this stage, the product manager has a lot of analysis and market research to do because that to a large extent determines the introduction, growth, maturity as well as the decline of the product. If this stage is properly taken care of, then the product would stay in the market for a long time.
    I remember trying to introduce a product to the market sometime ago and it didn’t get to the growth stage because the development stage was not properly handled and it crashed.

  223. The Development cycle is the most important, reason being that it’s the birth of the product if anything goes wrong here it can affect the growth of the product if it is not checked before introduction, so if the development is great the product will be great e.g Apple (iPhone)

    1. I agree with you because if this is not properly done, the product in question would phase out even before it gets introduced.

  224. In my personal understanding,
    The growth stage of a product is the most crucial stage of it. Because at the growth stage there is high demand and consumption but going further into the maturity stage the law of diminishing return may set it, thereby leading to decline in demand and usage gradually.
    A very good example is Blackberry products, the moment they relaxed on innovation and development, the law of diminishing returns came in and currently blackberry is out of market. Constant innovation and development keeps a brand in demand leading to more growth.

  225. In as much as i agree development stage is important ( producing the right product).
    I strongly believe that the introduction stage is more important and determines product success. when the produced right product is not advertised properly and introduced to right location, there wont be other stage further.
    E.g i worked for a firm that produces consumables , we once developed a new brand for a new location, taste was good but the location and advertising force was poor. the outlet shutdown.

  226. Good day,

    I think the development stage is the most important stage.

    I said this because, it’s in this stage that you work on the product, determine your market, ensuring the product is what people want and all that.

    If one is not careful, one can quickly rush into a product and then jump into the market because you have the money.

    I recall starting a poultry business years ago (about 8 years), a friend of mine introduced me to it and i jumped into it without proper planning, after few months the rest is history today.

    I think the development stage is the most important and even critical stage.

    Thanks.

  227. i think the maturity stage is the most important step in product life cycle, because this is the stage where the cost of producing and marketing decline,with the market been saturated with other products,competition will become higher than other stages, the company have to start struggling to remain in the market, profits margins start to shrink. the company may start to think on how to innovate and change their product, in other to capture a larger market presence.

  228. The most crucial and significant phase of a product’s lifecycle is the introduction phase. The product often loses sight of what matters most, which is having a loyal customer base to use the product, if it does not have a strong market introduction. For example, Tiktok’s introduction contributed to the platform’s current large user base; if the introduction stage had not been done well, the platform would not have been able to develop its popularity. Every successful product has a devoted customer base that thinks the product is a solution to their problem, not the product manager and their team.

  229. I will go for the development stage as that is the foundation of what will be the durability of the product even though all stages are also important.

  230. I consider the “growth” stage the pivotal phase in the product life cycle, as it signifies widespread market acceptance and substantial sales expansion. A prime illustration is the smartphone industry, where rapid adoption and increased market share during the growth phase transformed the technological landscape. This stage is crucial for sustained success, significantly impacting profitability and shaping future strategic decisions. It stands as a testament to a product’s viability and relevance in meeting consumer needs.

  231. For me I think it’s the development stage as it’s a determinant for other stage. It’s in the development stage that you know if the Product will suit the consumer/ customer’s needs and will also determine if the product will decline or not when it gets to it maturity stage.

  232. Different stages of the product life cycle are important for different reasons. For example, the development stage is crucial for creating a product that meets the needs of the customers and provides a competitive edge. The introduction stage is important for creating awareness and interest in the product, while the growth stage is important for building market share and increasing sales. The maturity stage is important for maintaining market share and profitability, and the decline stage is important for determining whether to continue or discontinue the product. Ultimately, each stage can be critical to the overall success of a product and should be managed carefully.

  233. As is it a cycle, It is very difficult to select the most important stage(s) in the life cycle of a product. However, it is expedient that a stage will determine the other stages of the cycle. Based on my analysis, the Development stage is the most important, as a very good product manager, if some honest questions are asked in the exploration stage, it will determine the survival of the product in the other stages of the cycle. For example, the development stage should be able to determine if truly the market is ready for introduction, if they have bugs to fix or more face lifting to do (If it comes in goods) or how best is the CRM if it a service, the development stage should also have a written plan to determine the growth and be able to access the factors that can affect the acceptance of a product, for example, as a movie director, you should be able to know that it will be more preferable to put a movie on streaming platform than cinema because of the increase in ticket price and the availability of cinema houses in some areas.
    In conclusion, all stages are important but the proper planning in the Development stage will see to the success of other stages.

  234. “No matter how well or how much you build a product, the effectiveness and result is tested when it’s introduced into the market_” Me.
    I would say the most important stage is the introduction stage, because it does more with data-driven from the audience who have used the product. While development stage builds more on data, consumer idea, wants and results. The introduction phase deals with the effectiveness. Meta VR (virtual reality) and web-3 is an example, while Mark spent so much time and money on developing VR products at this age, it didn’t cohere with the consumer wants times the revenue stream generated and its importance in the market. Back in the days, when I built a product with my friend, it failed due to the less attention paid to this phase. While development deals with data, introduction builds on it and brings it to reality. Regardless, other phase are important too, a product well developed is a product good to be introduced, and a product which passed the introduction phase is a product which stands to grow and mature, and like humans age, every product meets the decline phase, possible innovations can only keep it relevant during that moment.

  235. I would say introduction, is most important step in the product life cycle. Even, if product was properly developed, but not good enough introduced and advertised or not clear enough introduced for which group it is, it will significantly influence its further growth. However, i also agree that proper development stage and growth stage are also very important, but good start (“introduction”) is vital in my humble opinion

  236. I believe the development stage is the most important. This is the stage where everything about the product is analyzed and projected upon. It is the beginning stage of the product life cycle and it’s rightly said that “if the foundation of a building is not strong then the building can not stand”. Same goes to the product life cycle, if the product is not properly developed all other stages will be shaky.

  237. I think the development stage is more critical and important,because it’s the exploration stage,the vision and problem-to-solve are what informs what product to develop.
    And if you fail in development stage,other PLC stages will automatically be affected.

  238. the introduction stage is the most important stage in PLC because this is when you bring the product out to your audience ( consumer). this product is new to them and you want them to patronize you since the product will be solving a particular problem. so the emphasis will be on advertising to them why you think the product is good and is important or necessary for them to have it pointing to the problem it solve.At the introduction stage we build trust and awareness of the product to the consumer.

  239. I think the growth stage is more critical. Cos if a product is developed,and it’s not accepted by the public,then it will lead to a decline. E.g Threads. Threads was introduced as the replacement of X. People downloaded and signed up just to later ignore,leading to a decline. The app was developed,introduced to the public when X was having glitches and people ignored the app when X started working perfectly.
    So it’s safe to say the growth stage,is very important

  240. For me I think the most important stage in the product cycle is the introduction stage
    This is because hw a product is introduced into the market system will determine how the public will see the important and values of the product before they will have interest in the product which can tell if the product will sell or not

  241. While every stage of the product life cycle is important, the introduction stage stands out as a critical phase that can determine the product’s overall success or failure.

  242. I believe all stages are important but the development stages is quite more critical. If the said product developed does not satisfy consumer wants as well reach the market value, the product when released into the market (introduction) will definitely not do well leading to an immediate negative decline.

  243. The development stage is very crucial, as it sets the foundation for the entire product life cycle. Without a well-developed product, it’s unlikely to be successful during the other stages. It’s also important to consider the needs of customers and how the product can meet those needs.

  244. Development stage of a product is the most important phase because if the right product is not developed to meet the needs of customers, then efforts during the other stages become futile. Necessary steps needs to be taken to ensure that right products are been developed before proceeding to the next step.

  245. For me I will say development stage because developing a product that solves a problem we’ll is important so I ahead of solving a problem u wouldn’t be creating another problem for ur users

  246. I strongly believe that development stage is the most delicate and important stage of every product or service life cycle. My reason is that, this where whether or not a given product or service will met the needs of the customers efficiently. You also determine if the product or service will drive the company towards success.

  247. Developmental stage is the most crucial to me because if everything from getting the right target audience to technology and other important steps are not properly planned out or executed,it will lead to quick decline of the product.

  248. To me the most important stage has to be the development stage because if an app is not developed it can’t be introduced or pass through the other stages,so definitely the development stage remains the most important.

  249. The Development stage as the product should be able to meet the customer’s needs, which i believe there should be a lot of testing especially if it’s a product like an application. The quality has to be top notch.

  250. I believe the development stage and the introduction stage are equally important. Here is why;

    The development stage is where the product is developed and tailored to meet the needs of the targeted consumers after research and analysis must have been conducted. Developing the right product will provide a promising future for the product. But, what if the product is introduced badly or did not get the right/enough marketing to reach the audience it ought to reach?

    I used to write and sing songs, and I had to quit when I found out that I waste so much time and money, and it’s getting me nowhere. But anytime listen to the songs I recorded again, I know for sure that if I got a good manager to help with the songs (development) and help in marketing the song to reach audience worldwide (introduction), I would have done better as an artist.

  251. Development indeed, Quality creates an avenue for self product advertisement. When a product foundation is qualitative it becomes very hard for consumers to switch options either.

  252. For me I think the “Development stage” is the most important stage,because if the right product is not developed to suit the needs of customers or masses the efforts during the other stages turn out waste.you have to look at your environment and what the customers really want or needs, things that will make life easy and ensure that the products are user friendly.

  253. I think the introduction stage should be the most important stage for a product manager as the way you introduce your product to your consumers will determine the type of users, number of users and what the consumer think and feel the product can help them.